NISSAN'S UEFA CHAM­PI­ONS LEAGUE PART­NER­SHIP GOES GLOBAL

Qatar Today - - BUSINESS > AUTO NEWS -

Fol­low­ing a suc­cess­ful first year as the Of­fi­cial Automotive Spon­sor for the UEFA Cham­pi­ons League, Nissan's part­ner­ship has been ex­tended into all global ter­ri­to­ries for the next three sea­sons up to 2017/18.

The an­nounce­ment of the deal comes ahead of the UEFA Cham­pi­ons League Group Stage draw and will see Nissan ac­ti­va­tions - such as TV broad­cast spon­sor­ships around live UEFA Cham­pi­ons League matches - tak­ing place across a fur­ther 40+ coun­tries in­clud­ing Brazil, China, Ja­pan and the USA from this sea­son. Once again, fans will be at the heart of Nissan's part­ner­ship as it looks to engi­neer un­ex­pected mo­ments of fan ex­cite­ment to en­hance their ex­pe­ri­ence of Europe's most pres­ti­gious football com­pe­ti­tion. Start­ing this sea­son, Nissan will also have the ex­clu­sive rights to of­fer fans the op­por­tu­nity to be a Cen­tre Cir­cle Car­rier, of­fer­ing over 1,300 chil­dren across Euro­pean ter­ri­to­ries the chance to get even closer to the ac­tion and their foot­balling he­roes. This mon­ey­can't-buy ex­pe­ri­ence will see them be­come part of the open­ing cer­e­mony, car­ry­ing the iconic UEFA Cham­pi­ons League em­blem onto the cen­tre of the pitch ahead of each match in front of a world­wide TV au­di­ence of mil­lions. Roel de Vries, Cor­po­rate Vice Pres­i­dent of Mar­ket­ing and Brand Strat­egy for Nissan, said: “Our aim from the start of the part­ner­ship was to give fans an en­gag­ing and ex­cit­ing ex­pe­ri­ence of the UEFA Cham­pi­ons League. We con­stantly strive to in­no­vate across our whole busi­ness and with the part­ner­ship now be­ing truly global, we can of­fer even more peo­ple the op­por­tu­nity to get in­volved with our brand through­out the sea­son. Whether through our am­bas­sadors, the ac­ti­va­tions and com­pe­ti­tions that we will host or the ex­clu­sive chance to join the play­ers on the pitch at ev­ery match with our Cen­tre Cir­cle Car­rier ac­tiv­ity, we'll give peo­ple more ac­cess to one of the world's great­est sport­ing com­pe­ti­tions.”

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