NISSAN'S UEFA CHAMPIONS LEAGUE PARTNERSHIP GOES GLOBAL
Following a successful first year as the Official Automotive Sponsor for the UEFA Champions League, Nissan's partnership has been extended into all global territories for the next three seasons up to 2017/18.
The announcement of the deal comes ahead of the UEFA Champions League Group Stage draw and will see Nissan activations - such as TV broadcast sponsorships around live UEFA Champions League matches - taking place across a further 40+ countries including Brazil, China, Japan and the USA from this season. Once again, fans will be at the heart of Nissan's partnership as it looks to engineer unexpected moments of fan excitement to enhance their experience of Europe's most prestigious football competition. Starting this season, Nissan will also have the exclusive rights to offer fans the opportunity to be a Centre Circle Carrier, offering over 1,300 children across European territories the chance to get even closer to the action and their footballing heroes. This moneycan't-buy experience will see them become part of the opening ceremony, carrying the iconic UEFA Champions League emblem onto the centre of the pitch ahead of each match in front of a worldwide TV audience of millions. Roel de Vries, Corporate Vice President of Marketing and Brand Strategy for Nissan, said: “Our aim from the start of the partnership was to give fans an engaging and exciting experience of the UEFA Champions League. We constantly strive to innovate across our whole business and with the partnership now being truly global, we can offer even more people the opportunity to get involved with our brand throughout the season. Whether through our ambassadors, the activations and competitions that we will host or the exclusive chance to join the players on the pitch at every match with our Centre Circle Carrier activity, we'll give people more access to one of the world's greatest sporting competitions.”