KIA MO­TORS SHIPS ITS 15 MIL­LIONTH VE­HI­CLE TO THE MID­DLE EAST

Qatar Today - - BUSINESS > AUTO NEWS -

Forty years af­ter the com­pany's first ve­hi­cle was ex­ported to Qatar, Kia's 15 mil­lionth car ar­rived in the UAE last month, only four years and five months since sur­pass­ing 10 mil­lion ve­hi­cle ex­ports.

Kia Mo­tors is cel­e­brat­ing the global ex­port of its 15 mil­lionth ve­hi­cle, an all new Sorento be­ing shipped to the Mid­dle East in Au­gust, 2015. This oc­ca­sion takes place 40 years af­ter the brand's first over­seas ve­hi­cle ex­port, un­der­lin­ing the Mid­dle East as a re­gion of great sig­nif­i­cance for Kia. Kia achieved the his­toric mile­stone of 10 mil­lion over­seas ve­hi­cle ex­ports in March 2011 and it has taken only a fur­ther four years to in­crease ex­ports by a fur­ther 50% to reach 15 mil­lion. The past decade has seen rapid growth ex­pan­sion for Kia Mo­tors glob­ally, as it took 30 years to sur­pass the 5 mil­lion over­seas ex­port marker.

Alex Chung, Pres­i­dent of Kia Mid­dle East and Africa, said: “This achieve­ment is just the be­gin­ning of many more feats to come due to the strate­gic op­por­tu­ni­ties avail­able in the Mid­dle East. Kia's first ever ex­port was to the Mid­dle East when 10 Brisa pickup trucks were shipped to Qatar back in 1975 and this 15 mil­lionth ex­port sig­ni­fies our con­tin­u­ing legacy in the re­gion. To­day, 40 years later, Kia Mo­tors Mid­dle East and Africa have ex­ist­ing oper­a­tions across more than 50 coun­tries. Kia ex­ported more than 320,000 new ve­hi­cles to the Mid­dle East and Africa last year and we ex­pect this num­ber to in­crease in 2015. We are ex­cited to share the hon­our of re­ceiv­ing the 15 mil­lionth over­seas ve­hi­cle with our re­gional dis­trib­u­tors and cus­tomers as it is a tes­ta­ment to Kia's global growth and the brand's pop­u­lar­ity in this re­gion. With ex­cit­ing launches such as the brand new Sorento and Grand Car­ni­val mod­els, we look for­ward to reach­ing 20 mil­lion ex­ports in the next few years.”

Chung added: “Kia in­vests heav­ily in re­search and de­vel­op­ment to de­sign and con­cep­tu­alise cars with pi­o­neer­ing ad­vances in tech­nol­ogy, per­for­mance and safety. Each ship­ment of Kia ve­hi­cles prom­ises the latest world-class automotive fea­tures that meet the needs and de­sires of our re­gional cus­tomers. The credit for our suc­cess has to be at­trib­uted to or loyal cus­tomers, ded­i­cated em­ploy­ees and award-win­ning dis­trib­u­tors as our 15 mil­lion suc­cess sto­ries would not have been pos­si­ble with­out them.”

Kia, the ninth largest global car man­u­fac­turer, sold 3.04 mil­lion ve­hi­cles world­wide in 2014, mak­ing it the first year in the brand's history where more than three mil­lion cars were sold. The Mid­dle East mar­ket ac­counts for 11% of global sales vol­ume. Kia will launch 26 all new or new re­place­ment ve­hi­cles and 46 model de­riv­a­tives and up­graded mod­els be­tween 2015 and 2018, ac­com­pa­nied by ag­gres­sive prod­uct launch plans in or­der to en­ter new seg­ments as well as re­in­force cur­rent of­fer­ings.

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