IN­FINITI Q30: REDEFIN­ING THE PREMIUM COM­PACT CAR

Qatar Today - - BUSINESS > AUTO NEWS -

Mak­ing its world pre­miere at the 2015 Frank­furt Mo­tor Show, the In­finiti Q30 is a new type of premium com­pact ve­hi­cle for a new type of con­sumer.

Rep­re­sent­ing In­finiti's first global en­try into the fast-grow­ing premium com­pact seg­ment, the Q30 will play an im­por­tant role in help­ing the com­pany re­alise its plans for global growth. The car stays true to the sig­na­ture de­sign cues from the orig­i­nal 2013 con­cept and ex­em­pli­fies In­finiti's de­sign-led, hu­man-cen­tric ap­proach to prod­uct de­vel­op­ment. The de­vel­op­ment teams be­hind the Q30 have taken a "holis­tic ap­proach to its en­gi­neer­ing", pre­sent­ing a car that of­fers ex­cep­tional ride and han­dling. It feels com­fort­able yet "ready to go any­where" thanks to the ver­sa­tile di­men­sions, con­fi­dent dy­nam­ics and in­tu­itive tech­nolo­gies.

Roland Kruger, Pres­i­dent of In­finiti, said: “Q30 makes a dar­ing vis­ual state­ment through its sculpted, con­cept-car ex­te­rior, un­con­ven­tional stance and asym­met­ric cabin de­sign. The car has been en­gi­neered to ex­act­ing stan­dards to de­liver a driv­ing ex­pe­ri­ence that is un­mis­tak­ably In­finiti. Q30 will ac­cel­er­ate the com­pany's strat­egy to be­come a lead­ing global man­u­fac­turer of premium cars.”

In ad­di­tion to the base model, two be­spoke ver­sions of the Q30 will be avail­able – Premium and Sport. Each de­riv­a­tive will have its own unique per­son­al­ity with de­sign, di­men­sions and driv­ing per­for­mance, of­fer­ing premium com­pact buy­ers a choice that is spe­cific to their per­sonal needs and pref­er­ences.

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