As we walked away from the exhibition floor after the tour, Robert Sherman, Managing Director for Middle East and Africa, Sony Professional Solutions, said, “We just hope that at STEP people can learn something different about Sony and its capabilities and go - ‘ Wow! I didn't know Sony did that!'” That was the easy part. At the ballroom at St. Regis Doha, each of the exhibition's life-size demos – be it a boardroom, a classroom or a home theatre – was a stunning testament to why Sony is a world leader when it comes to the art of light and sound.
“Up until now, we have had a very wellknown presence in the broadcast and television markets and have provided a number of leading solutions and projects to customers like Al Jazeera. But there are other products within our professional portfolio which we wanted to talk more about – display, security and lower cost broadcast solutions which are perfectly suited for several other market segments. And to our existing customers, we wanted to show how they can get more value out of their Sony products by integrating them with our custom solutions,” says Sherman. “Through this event, we want to show people that there is more to Sony than Bravia TVs and Alpha cameras.”
Over the two days of the event, several stakeholders were invited to be part of the Sony experience and see how the solutions presented there could be incorporated into their daily lives. Representatives from many government agencies, corporations, educational establishments, etc., were part of the event in addition to professionals and consultants in the physical security space, and of course, media and broadcasters.
With all that was going on, Sherman was hard-pressed to talk about the product that he thought would be most successful in blowing people's minds. “Each product has its own fantastic features,” he said. “I am very excited about showing our high-resolution 4K capabilities and the possibilities they open up. For example, the ultra short throw projectors we have here are placed just 40 cm from the screen but can project large, 4K images. So you can have very good quality AV without the traditional problems of a projector, like disruptions when people walk across. And the high resolution means that you have more pictures in a single screen, all of equally top quality. So one can monitor the output from several different cameras simultaneously with just one projector. I am very excited about showcasing these innovations.”
But he had barely scratched the surface. Another interesting product was their IR security camera with sensor-activated lights that can capture high-quality images when movement is detected. The company had brought their A game to STEP Doha