BE­YOND BRAVIA

Qatar Today - - BUSINESS > MARKET WATCH -

As we walked away from the ex­hi­bi­tion floor af­ter the tour, Robert Sher­man, Man­ag­ing Di­rec­tor for Mid­dle East and Africa, Sony Pro­fes­sional So­lu­tions, said, “We just hope that at STEP peo­ple can learn some­thing dif­fer­ent about Sony and its ca­pa­bil­i­ties and go - ‘ Wow! I didn't know Sony did that!'” That was the easy part. At the ball­room at St. Regis Doha, each of the ex­hi­bi­tion's life-size demos – be it a board­room, a class­room or a home the­atre – was a stun­ning tes­ta­ment to why Sony is a world leader when it comes to the art of light and sound.

“Up un­til now, we have had a very well­known pres­ence in the broad­cast and tele­vi­sion mar­kets and have pro­vided a num­ber of lead­ing so­lu­tions and projects to cus­tomers like Al Jazeera. But there are other prod­ucts within our pro­fes­sional port­fo­lio which we wanted to talk more about – dis­play, se­cu­rity and lower cost broad­cast so­lu­tions which are per­fectly suited for sev­eral other mar­ket seg­ments. And to our ex­ist­ing cus­tomers, we wanted to show how they can get more value out of their Sony prod­ucts by in­te­grat­ing them with our cus­tom so­lu­tions,” says Sher­man. “Through this event, we want to show peo­ple that there is more to Sony than Bravia TVs and Al­pha cam­eras.”

Over the two days of the event, sev­eral stake­hold­ers were in­vited to be part of the Sony ex­pe­ri­ence and see how the so­lu­tions pre­sented there could be in­cor­po­rated into their daily lives. Rep­re­sen­ta­tives from many gov­ern­ment agen­cies, cor­po­ra­tions, ed­u­ca­tional es­tab­lish­ments, etc., were part of the event in ad­di­tion to pro­fes­sion­als and con­sul­tants in the phys­i­cal se­cu­rity space, and of course, me­dia and broad­cast­ers.

With all that was go­ing on, Sher­man was hard-pressed to talk about the prod­uct that he thought would be most suc­cess­ful in blow­ing peo­ple's minds. “Each prod­uct has its own fan­tas­tic fea­tures,” he said. “I am very ex­cited about show­ing our high-res­o­lu­tion 4K ca­pa­bil­i­ties and the pos­si­bil­i­ties they open up. For ex­am­ple, the ul­tra short throw pro­jec­tors we have here are placed just 40 cm from the screen but can project large, 4K im­ages. So you can have very good qual­ity AV with­out the tra­di­tional prob­lems of a pro­jec­tor, like dis­rup­tions when peo­ple walk across. And the high res­o­lu­tion means that you have more pic­tures in a sin­gle screen, all of equally top qual­ity. So one can mon­i­tor the out­put from sev­eral dif­fer­ent cam­eras si­mul­ta­ne­ously with just one pro­jec­tor. I am very ex­cited about show­cas­ing th­ese in­no­va­tions.”

But he had barely scratched the sur­face. An­other in­ter­est­ing prod­uct was their IR se­cu­rity cam­era with sen­sor-ac­ti­vated lights that can cap­ture high-qual­ity im­ages when move­ment is de­tected. The com­pany had brought their A game to STEP Doha

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