Cen­tre­point cel­e­brates Movem­ber

Qatar Today - - BUSINESS > MARKET WATCH -

In sup­port of the Movem­ber ini­tia­tive ac­ti­vated glob­ally, Cen­tre­point chose to dig deeper on its re­gional con­sumers' un­der­stand­ing of good health. The re­gion­ally present re­tailer con­ducted a re­cent sur­vey to gauge con­sumers' con­scious­ness of their per­sonal and gen­eral health in com­par­i­son to their savvi­ness when it came to fash­ion. Of the men sur­veyed, 80% an­swered each of the fash­ion-re­lated ques­tions cor­rectly, while a mere 20% were able to an­swer ques­tions on ba­sic health mea­sures. “Re­sponses to sur­vey ques­tions such as ‘How of­ten do you shop?' and ‘How of­ten do you see your physi­cian for a med­i­cal check-up?' were ex­tremely in­sight­ful in get­ting an un­der­stand­ing of our cus­tomers' pri­or­i­ties when it came to per­sonal health,” com­mented Shyam Sun­der, Mar­ket­ing Head of Cen­tre­point. Over 30% of re­spon­dents sur­veyed said up­dat­ing their wardrobe ev­ery month was a must. As part of the cam­paign, the brand has launched a spe­cial video on so­cial me­dia to show­case the lack of health aware­ness in the re­gion. Through the month of Novem­ber, Cen­tre­point will be shar­ing health ques­tions and tips on its dig­i­tal plat­forms through the month us­ing #GetToKnowMo to drive cu­rios­ity and en­gage­ment on health-re­lated top­ics.

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