Centrepoint celebrates Movember
In support of the Movember initiative activated globally, Centrepoint chose to dig deeper on its regional consumers' understanding of good health. The regionally present retailer conducted a recent survey to gauge consumers' consciousness of their personal and general health in comparison to their savviness when it came to fashion. Of the men surveyed, 80% answered each of the fashion-related questions correctly, while a mere 20% were able to answer questions on basic health measures. “Responses to survey questions such as ‘How often do you shop?' and ‘How often do you see your physician for a medical check-up?' were extremely insightful in getting an understanding of our customers' priorities when it came to personal health,” commented Shyam Sunder, Marketing Head of Centrepoint. Over 30% of respondents surveyed said updating their wardrobe every month was a must. As part of the campaign, the brand has launched a special video on social media to showcase the lack of health awareness in the region. Through the month of November, Centrepoint will be sharing health questions and tips on its digital platforms through the month using #GetToKnowMo to drive curiosity and engagement on health-related topics.