Qatar Today - - BUSINESS -

Hav­ing ac­quired a healthy ros­ter of fif­teen clients along with thirty new brands through­out the year, the agency has earned a solid rep­u­ta­tion in pro­vid­ing unique so­lu­tions in the area of dig­i­tal mar­ket­ing and so­cial me­dia. Its op­er­a­tions ca­pac­ity has also dou­bled with new key hires of multi­na­tion­als bring­ing with them global ex­per­tise and ex­ten­sive mar­ket in­sights to re­spond to the agency's growth. “This has been an out­stand­ing year for us at In­fin­ity and this is largely due to thor­ough plan­ning and to the firm's team-based cul­ture, un­wa­ver­ing in its com­mit­ment to bold and in­no­va­tive ideas. Their global ca­pa­bil­i­ties in ad­ver­tis­ing, pub­lic re­la­tions, dig­i­tal me­dia and all other aspects of com­mu­ni­ca­tions make them uniquely equipped to bring in­no­va­tive and in­te­grated so­lu­tions to the agency,” said Joseph Samaha, CEO of In­fin­ity. In­fin­ity will be the first in the lo­cal mar­ket to be geared with a state-of-the-art so­cial me­dia stu­dio de­signed to mon­i­tor, man­age and mea­sure ev­ery sin­gle me­dia post made to the pub­lic to en­sure the au­di­ence's to­tal en­gage­ment in the client busi­ness. “I am look­ing for­ward to what next year will bring. As the firm's rep­u­ta­tion as an in­dus­try leader is rapidly grow­ing, plans are be­ing made for fu­ture ex­pan­sion into new re­gional mar­kets and ac­quir­ing new clients,” added Samaha. The agency has re­cently signed a con­tract with one of the big­gest en­ter­tain­ment and F&B groups in Qatar and has es­tab­lished a bureau in In­dia to cater to the ex­pan­sion plans of Doha Bank, one of the agency's ma­jor clients since its es­tab­lish­ment.

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