Longines opened its first monobrand boutique in City Center in Doha, Qatar
Swiss watch brand Longines' first boutique was inaugurated in Doha City Center to bring its prestigious legacy of watchmaking expertise to Doha, while reflecting a strong devotion to tradition, elegance and performance. With its clean lines and dark mahogany display cabinets, the new Longines boutique welcomes visitors into a warm and elegant environment which enhances the models on display. This opening creates the opportunity for customers to discover the Longines universe and to admire iconic timepieces of the brand, as well as new models. The specially trained staff provides expert advice on the brand's comprehensive range of watches and gives clients a firsthand experience of the brand's history of tradition, performance and elegance. Ramesh Prabhakar, Managing Partner of The Rivoli Group, said at the opening, “We are extremely pleased to partner with such an esteemed brand in bringing its first flagship boutique to Doha. As a company we are continuously looking to elevate the customer's shopping experience and our association with Longines for the launch of this new boutique is a testament to our commitment towards our clientele in Qatar”.