EVERY PARISIAN'S DREAM
82 > QATAR TODAY > MARCH 2016
Monoprix Qatar launched a new campaign earlier this month called 'I love My Monoprix' as part of its communications initiative to engage the interest of its growing customer base.
The campaign was built around an integral commitment of Monoprix Qatar to care for the health and well-being of its customers. Commenting on the campaign launch, Regional General Manager of Monoprix, Sebastien Farhat, said, “We have a huge range of organic items, gluten-free, and cholesterol-free items as well as the latest from the French retail chain focus- ing on fancy top quality items. We import around 3,000 items every week by air to keep things fresh around here. Our aim with this campaign is to bring something new to the market by diversity of items and the choice of options available in terms of fresh vegetables, cheese and meat. It is not just about shopping but telling a story and having a medium for socializing with a cup of tea, lunch or breakfast.”
The French retail chain, which has marked its presence at Palm Towers in West Bay Qatar since opening its doors in 2013, drew inspiration from its devoted fans to create the “I Love My Monoprix” campaign. Its French baguette is the best in town and the variety of cheese it serves is not to be missed.
“We are completely integrated with the Qatari culture and are very optimistic for the upcoming year. We have a different model of relying heavily on customer experience for our growth and not just sales. Our big challenge was to enhance and develop the brand of Monoprix in Qatar which we have conquered, adding to our success. “Our flagship store in Doha Festival City over 7,000 sqm will bring new concepts and will definitely create a big buzz. We also have three new stores coming at different locations within the next two years,” says Farhat.
Utilizing the full power of a mix of media channels and customer engagement activities, the ‘I Love My Monoprix' Campaign displayed numerous reasons why customers love the brand.
The ‘I Love My Monoprix' campaign was launched by creating a fully engaged in-store experience. The highlight of the event was the in-store display of a shopping cart laden with locks of red hearts. Another noteworthy element was the introduction of a friendly, red heart-shaped “I Love My Monoprix” mascot that added amusement to the event.
“Monoprix Qatar has steadily built a reputation by focusing on what our customers want and need, based on their specific preferences for high-quality products. A chance to interact with customers, partners and suppliers is what brings me back with passion every single day,” concludes Farhat.
The ‘I Love My Monoprix' campaign has also been launched on social media to increase not only its impact but also the possibility of customer interaction.
With 377 stores in France and 75 stores worldwide, Monoprix S.A. operates on a highly successful business model across the globe. This major French retail chain is represented in Qatar by the Ali Bin Ali Group.