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to ask about what they would be get­ting in re­turn as well,” ex­plains Camp­bell. Na­tion­al­i­sa­tion is at the fore­front of Qatar's em­ploy­ment ini­tia­tives. Does that re­ally stop a multi­na­tional com­pany from hir­ing the best tal­ent avail­able in this re­gion? Ac­cord­ing to the Bayt.com `Na­tion­al­i­sa­tionin the GCC' poll – April 2015, 13% of re­spon­dents said that their com­pany does not plan on hir­ing more lo­cal tal­ent in the next calendar year.

PMI's di­verse global work­force of em­ploy­ees rep­re­sents more than 100 dif­fer­ent na­tion­al­i­ties that speak more than 80 lan­guages and come from all cor­ners of the globe. “Di­ver­sity is our strength, it is at the core of who we are as an or­ga­ni­za­tion, for our aim is to at­tract, mo­ti­vate and re­tain the best global tal­ent,” says Demir­bas.

Be­ing orig­i­nally from the UK, Camp­bell has been work­ing for PwC in the GCC for the last 15 years. Eighty per­cent of the new hires last year were Ara­bic speak­ers and came from four con­ti­nents along with 35 other na­tion­al­i­ties. Broadly in the GCC re­gion, PwC prides it­self on em­ploy­ing 88 dif­fer­ent na­tion­al­i­ties among the 4000 peo­ple they cur­rently have on board. em­ployee that makes the PMI fam­ily across the globe. So I could count 82,000 fac­tors that contributed to the suc­cess of our or­ga­ni­za­tion. In ad­di­tion, PMI con­tin­ues its ef­forts to de­velop new prod­ucts; our huge in­vest­ments in re­search and devel­op­ment and our com­mit­ment as a re­spon­si­ble com­pany to lead the in­dus­try in com­mu­nity in­vest­ment, en­vi­ron­men­tal prac­tices and sus­tain­abil­ity, sup­port the com­mu­ni­ties where our em­ploy­ees live and work. One of our prin­ci­pal goals, for ex­am­ple, is to be a so­cially re­spon­si­ble com­pany, at both a lo­cal and global level.”

“'One firm' strat­egy in the GCC re­gion and of course the in­vest­ment in peo­ple con­trib­utes to our suc­cess story,” says Camp­bell. PwC also goes the ex­tra mile for ex­pats who have just ar­rived in the coun­try to help them sort out their hous­ing and school is­sues so em­ploy­ees can be 100 % pro­duc­tive at work. “We bring in fresh grad­u­ates ev­ery year; last Septem­ber, 300 grad­u­ates were hired which was a 60% in­crease over the pre­vi­ous year and is a huge outcome that we are proud of; 250 em­ploy­ees were wel­comed to the firm on one day. There is noth­ing like a PwC ap­pren­tice­ship to work through your ca­reer.” New re­cruits are not just called can­di­dates any­more but are rec­og­nized as tal­ents that en­ter through the firm's door.

Ac­cord­ing to the Bayt.com `What Makes a Com­pany an At­trac­tive Place to Work?' poll, Fe­bru­ary 2014, nine of 10 pro­fes­sion­als in the Mid­dle East, re­search a com­pany on­line be­fore con­sid­er­ing a job of­fer. A fur­ther 43% say that they'd love to see more in­for­ma­tion about a com­pany when ap­ply­ing for a job, such as the com­pany's mile­stones, lat­est news, client tes­ti­mo­ni­als, awards, re­cent ac­tiv­i­ties, and a cor­po­rate video. By shar­ing such suc­cesses, com­pa­nies are able to build both brand as­so­ci­a­tion and loy­alty among their stake­hold­ers, in­clud­ing cur­rent em­ploy­ees and job seek­ers ap­ply­ing for jobs.

Speak­ing about Bayt.com's own legacy, Masri says, “We strive for a happy work en­vi­ron­ment that, in turn, gen­er­ates pro­duc­tiv­ity and helps us fo­cus on de­liv­er­ing hap­pi­ness to oth­ers. We spend a huge amount of time, ef­fort, and pas­sion, in hir­ing can­di­dates that will dis­play Bayt. com val­ues who place more im­por­tance on ethics and pos­i­tive value con­tri­bu­tion than on pro­duc­tiv­ity. All our man­agers are also in­volved in lead­ing and de­liv­er­ing ori­en­ta­tion train­ing for all di­rect re­ports, and we have a de­part­ment that pro­duces, re­views, and op­ti­mizes train­ing ma­te­rial.”

"Ques­tions asked by a can­di­date should be well thought out; they should not be con­fined to a yes-no for­mat, and the can­di­date should make sure that the ques­tions they ask would give them in­sight and fur­ther in­for­ma­tion about the com­pany."

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