The Green Divi­sion of In­no­va­tions Un­lim­ited ME (IUME) has launched a new cor­po­rate iden­tity to sup­port its goal of re­in­forc­ing mar­ket po­si­tion in the area of re­new­able en­ergy so­lu­tions. The divi­sion, af­ter un­der­go­ing a cor­po­rate spin-off, will now op­er­ate as 'pow­er­green', a wholly owned sub­sidiary of In­no­va­tions Un­lim­ited ME, ex­pand­ing on its suc­cess in of­fer­ing turnkey re­new­able en­ergy so­lu­tions to clients across the Mid­dle East. This was an­nounced by Amr Be­lal, Man­ag­ing Part­ner who is spear­head­ing pow­er­green, in a press con­fer­ence held at Hil­ton Dou­bleTree Ho­tel Doha on March 28.

“Given the dy­namic evo­lu­tion of our com­pany since its es­tab­lish­ment, we have been work­ing to­wards a new name that we feel bet­ter rep­re­sents us and our busi­ness op­er­a­tion in the past few months,” said Be­lal. “Af­ter strate­gic as­sess­ment and con­sul­ta­tion with our teams, we feel that the new iden­tity main­tains the in­te­gral na­ture of our busi­ness while al­low­ing for fu­ture growth. The new name has been de­vised to give an in­di­vid­ual iden­tity to our busi­ness divi­sion al­low­ing us to move for­ward with con­fi­dence.”

“Go­ing for­ward, pow­er­green will build on its ca­pac­ity as a re­new­able en­ergy sys­tem in­te­gra­tor and EPC con­trac­tor, hav­ing de­liv­ered some of the pi­o­neer­ing clean­tech projects in Qatar and will ac­tively be in­volved in ex­pand­ing op­er­a­tions to the Mid­dle East re­gion.

“Our busi­ness ac­tiv­ity to date has es­tab­lished us as a trusted part­ner in re­new­able en­ergy tech­nolo­gies in the mar­kets where we op­er­ate and we fore­see a grow­ing role for us to play in this in­dus­try in the re­gion. Our in­di­vid­u­al­ized iden­tity will al­low us to re­in­force our mar­ket po­si­tion through a de­fined and con­sis­tent recog­ni­tion,” Be­lal as­serted.

“Small change, big im­pact. Look­ing at

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