A WAY OF LIFE BUILT ON GREEN
The Green Division of Innovations Unlimited ME (IUME) has launched a new corporate identity to support its goal of reinforcing market position in the area of renewable energy solutions. The division, after undergoing a corporate spin-off, will now operate as 'powergreen', a wholly owned subsidiary of Innovations Unlimited ME, expanding on its success in offering turnkey renewable energy solutions to clients across the Middle East. This was announced by Amr Belal, Managing Partner who is spearheading powergreen, in a press conference held at Hilton DoubleTree Hotel Doha on March 28.
“Given the dynamic evolution of our company since its establishment, we have been working towards a new name that we feel better represents us and our business operation in the past few months,” said Belal. “After strategic assessment and consultation with our teams, we feel that the new identity maintains the integral nature of our business while allowing for future growth. The new name has been devised to give an individual identity to our business division allowing us to move forward with confidence.”
“Going forward, powergreen will build on its capacity as a renewable energy system integrator and EPC contractor, having delivered some of the pioneering cleantech projects in Qatar and will actively be involved in expanding operations to the Middle East region.
“Our business activity to date has established us as a trusted partner in renewable energy technologies in the markets where we operate and we foresee a growing role for us to play in this industry in the region. Our individualized identity will allow us to reinforce our market position through a defined and consistent recognition,” Belal asserted.
“Small change, big impact. Looking at