THE FRAGRANCE OF CREATIVITY
Memo Paris in collaboration with Anima Gallery revealed Memoís latest fragrance, Marfa – a celebration of artisty.
The story of Marfa is a fascinating one. At the junction of Routes 90 and 67, deep in the Texan ranch land, three hours from the closest airport, a destination with a unique destiny was created. Marfa – chosen by Memo to inaugurate its Art Land collection, it gradually became a refuge for art, and remains so to this day. Flowers of metal, concrete, aluminium and neon blossom rise across the landscape. These very flowers are the ones the Marfa fragrance has picked and reinvented for its bouquet. The frangrance plays around with orange blossom absolute, tuberose absolute and white musk to invoke a desire for higher calling. Founders John and Clara Malloy were on hand at Anima Gallery to launch the perfume.