THE FRA­GRANCE OF CRE­ATIV­ITY

Qatar Today - - BUSINESS > MARKETWATCH -

Memo Paris in col­lab­o­ra­tion with An­ima Gallery re­vealed Me­moís lat­est fra­grance, Marfa – a cel­e­bra­tion of artisty.

The story of Marfa is a fas­ci­nat­ing one. At the junc­tion of Routes 90 and 67, deep in the Texan ranch land, three hours from the clos­est air­port, a des­ti­na­tion with a unique des­tiny was cre­ated. Marfa – cho­sen by Memo to in­au­gu­rate its Art Land col­lec­tion, it grad­u­ally be­came a refuge for art, and re­mains so to this day. Flow­ers of metal, con­crete, alu­minium and neon blos­som rise across the land­scape. These very flow­ers are the ones the Marfa fra­grance has picked and rein­vented for its bou­quet. The fran­grance plays around with or­ange blos­som ab­so­lute, tuberose ab­so­lute and white musk to in­voke a de­sire for higher call­ing. Founders John and Clara Malloy were on hand at An­ima Gallery to launch the per­fume.

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