MAHINDRA LAUNCHES IN QATAR
QATAR TODAY > MAY 2016 > 81
Mahindra & Mahindra Ltd, one of India's leading automotive brands with a significant global presence, made its debut in the Qatar market with the launch of its Pik-Up vehicle range last month. The “Pik-Up” range comprises the Scorpio PikUp (Single Cab and Double Cab). Mahindra partnered with Ibin Ajayan Group, a key player in Qatar's automotive sector for several decades, in this venture. The ceremony was attended by representatives of the Indian embassy in Qatar, senior officials of Mahindra and Mahindra, and other prominent personalities and businessmen.
“Over the years, Mahindra has proved itself as a credible player globally and our foray into Qatar, one of the important markets in the Middle East Region, will only further strengthen our presence in the region. With their tough yet stylish looks and fuel-efficient nature, our SUVs are ideal for both leisure and commercial use and I am sure they will find favour in this market,” said Dinesh Choudhari, General Manager, International Operations, Mahindra & Mahindra Ltd.