LOVE FOR THE MINI ENDURES
Alfardan Automobiles, the official MINI importer in Qatar, recorded a 27% increase in sales for the first half of 2016. The MINI 3-Door Hatch saw an increase of 19% while the MINI 5-Door variant recorded an upswing of 15% in sales over the same period in 2015.
“Our sales figures are testament to the growing appetite amongst premium car owners in Qatar for the MINI experience,” said Ihab Allam, General Manager of Alfardan Automobiles. “By combining the British pedigree of the brand with our impeccable customer care and bespoke services, we have been able to showcase the brand's portfolio of best-in-class models coupled with a limitless variety of equipment and accessories,” he added.
The MINI 3-Door Hatch made its way to the Middle East in early 2014, followed by the 5-Door Hatch six months later. Both feature expanded legroom, headroom and boot space. The two are also renowned for the engine variants of BMW Group's latest-generation 3 and 4-cylinder engines with TwinPower Turbo Technology, using a six-speed automatic gearbox.