THE POWER OF ON­LINE RE­VIEWS

Qatar Today - - INSIDE THIS ISSUE -

A new aca­demic ar­ti­cle ex­am­ines the pre­cise ways plat­form and prod­uct char­ac­ter­is­tics shape the ef­fects of eWOM, pro­vid­ing cru­cial in­sights for com­pa­nies on how to man­age it bet­ter.

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