METHOD­OL­OGY

Qatar Today - - AFFAIRS > TECH TALK -

The au­thors con­ducted re­search through a meta-anal­y­sis us­ing data from 96 stud­ies; in these pri­mary stud­ies, data were col­lected from more than 40 dif­fer­ent on­line plat­forms in­clud­ing Ama­zon, Net­flix, Face­book and Al­locine. fr, cov­er­ing 26 prod­uct cat­e­gories. They op­er­a­tionalised the sales vari­able in six ways, in­clud­ing to­tal sales, sales rank, num­ber of prod­ucts sold, etc.

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