Qatar Today - - CITY LIFE > DOHA DIARY -

Cono­coPhillips and BMW Qatar in­spire res­i­dents to buckle up with a unique drive safe cam­paign, "You Bet­ter Make It Click".

The cam­paign reaches out to mo­torists in the form of an ex­clu­sive ra­dio jin­gle, com­posed by Do­minick Fari­nacci in as­so­ci­a­tion with over 15 in­ter­na­tional artists from around the world. As part of the cam­paign, an ex­cit­ing In­sta­gram com­pe­ti­tion has been launched along­side, invit­ing users to share a photograph of them buck­ling up in their parked cars, be­fore they be­gin driv­ing, us­ing the hash­tag #Makeitclick­qatar. Todd Creeger, Pres­i­dent of Cono­coPhillips Qatar, said, “We hope the cam­paign will serve as an ef­fec­tive plat­form to com­mu­ni­cate and trig­ger a re­minder to all pas­sen­gers and driv­ers get­ting in any car, about the im­por­tance of per­sonal safety. This is one of the rea­sons why we chose to chan­nel the message through a jin­gle. It's light and it's catchy – but most im­por­tantly, we're hop­ing it sticks. We are ex­tremely de­lighted to part­ner with BMW Qatar in work­ing to­wards in­spir­ing a gen­er­a­tion that drives with ut­most safety and re­spon­si­bil­ity.”

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