ConocoPhillips and BMW Qatar inspire residents to buckle up with a unique drive safe campaign, "You Better Make It Click".
The campaign reaches out to motorists in the form of an exclusive radio jingle, composed by Dominick Farinacci in association with over 15 international artists from around the world. As part of the campaign, an exciting Instagram competition has been launched alongside, inviting users to share a photograph of them buckling up in their parked cars, before they begin driving, using the hashtag #Makeitclickqatar. Todd Creeger, President of ConocoPhillips Qatar, said, “We hope the campaign will serve as an effective platform to communicate and trigger a reminder to all passengers and drivers getting in any car, about the importance of personal safety. This is one of the reasons why we chose to channel the message through a jingle. It's light and it's catchy – but most importantly, we're hoping it sticks. We are extremely delighted to partner with BMW Qatar in working towards inspiring a generation that drives with utmost safety and responsibility.”