A day in the life of...
Khansa Abdul Jaleel Travel and Lifestyle Blogger, Creativity with Kay
Qatar Today follows the daily routines of professionals around the country from all walks of life.
Khansa started blogging when she was in university as a way to blow off some steam; this was back in 2012 when social influencers weren’t quite the rage in Doha as they are today. “I never really thought I would end up doing this full time,” she says. The importance of bloggers as a marketing avenue was first realised in Dubai and Kuwait, she says, before it kicked off in Qatar. As one of the first bloggers in the country, Khansa has a lot of experience and insight under her belt. Recently she was invited to speak at Zomato’s first-ever food bloggers conference in Doha.
Blogging gives her the luxury to take time off when she needs to focus on friends, family and some “me time” as well. Her family, both old and new, are supportive of her work; in fact, she says it’s easier now than when she was single to do what she does.
Whether she is sharing her insights on the latest trends in food, fashion and lifestyle in Qatar or penning memorable stories from her travels, Khansa has a diverse range of followers who connect with her on a variety of issues. As a veiled social media influencer, she is a rarity and her Islamic/ local perspective is something that is still missing despite the burgeoning blogger scene. “My audience are people like me and I always consider whether they will use a certain product or eat at a certain restaurant before I write about them,” she says.
While her work online mostly happens at home, her schedule is likely to vary on a day-to-day basis. What she enjoys the most about what she does is how unpredictable and excitingly different each day is. Whether it’s meetings with brands who want to discuss collaborations or attending the launch of a new restaurant or boutique, each day is unique.
She is happy for the support group that a new blogger entering the scene today has. When she started off, the ‘industry’ was nascent, there was no one to talk to or learn from. But now, there are the same, small cliques of people that she runs into depending on the event – fashion or food – who all know each other and work as a community. “Even with so many bloggers around today, I don’t think the market is saturated. There is still a lot of quality work to be done in a committed manner,” she says.
“My mission isn’t just to be a successful blogger. I want to be a cultural ambassador of Qatar,” Khansa says. So whatever she is doing or wherever she is going, she forges connections that will help her learn something new while also enlightening others about this country and its customs.