A day in the life of...

Khansa Ab­dul Jaleel Travel and Life­style Blog­ger, Cre­ativ­ity with Kay

Qatar Today - - CITY LIFE > DOHA DIARY - By Ayswarya Murthy

Qatar To­day fol­lows the daily rou­tines of pro­fes­sion­als around the coun­try from all walks of life.

Khansa started blog­ging when she was in univer­sity as a way to blow off some steam; this was back in 2012 when so­cial in­flu­encers weren’t quite the rage in Doha as they are to­day. “I never re­ally thought I would end up do­ing this full time,” she says. The im­por­tance of blog­gers as a mar­ket­ing av­enue was first re­alised in Dubai and Kuwait, she says, be­fore it kicked off in Qatar. As one of the first blog­gers in the coun­try, Khansa has a lot of ex­pe­ri­ence and in­sight un­der her belt. Re­cently she was in­vited to speak at Zo­mato’s first-ever food blog­gers con­fer­ence in Doha.

Blog­ging gives her the lux­ury to take time off when she needs to fo­cus on friends, fam­ily and some “me time” as well. Her fam­ily, both old and new, are sup­port­ive of her work; in fact, she says it’s eas­ier now than when she was sin­gle to do what she does.

Whether she is shar­ing her in­sights on the lat­est trends in food, fash­ion and life­style in Qatar or pen­ning mem­o­rable sto­ries from her trav­els, Khansa has a di­verse range of fol­low­ers who con­nect with her on a va­ri­ety of is­sues. As a veiled so­cial me­dia in­flu­encer, she is a rar­ity and her Is­lamic/ lo­cal per­spec­tive is some­thing that is still miss­ing de­spite the bur­geon­ing blog­ger scene. “My au­di­ence are peo­ple like me and I al­ways con­sider whether they will use a cer­tain prod­uct or eat at a cer­tain restau­rant be­fore I write about them,” she says.

While her work on­line mostly hap­pens at home, her sched­ule is likely to vary on a day-to-day ba­sis. What she en­joys the most about what she does is how un­pre­dictable and ex­cit­ingly dif­fer­ent each day is. Whether it’s meet­ings with brands who want to dis­cuss col­lab­o­ra­tions or at­tend­ing the launch of a new restau­rant or bou­tique, each day is unique.

She is happy for the sup­port group that a new blog­ger en­ter­ing the scene to­day has. When she started off, the ‘in­dus­try’ was nascent, there was no one to talk to or learn from. But now, there are the same, small cliques of peo­ple that she runs into de­pend­ing on the event – fash­ion or food – who all know each other and work as a com­mu­nity. “Even with so many blog­gers around to­day, I don’t think the mar­ket is sat­u­rated. There is still a lot of qual­ity work to be done in a com­mit­ted man­ner,” she says.

“My mission isn’t just to be a suc­cess­ful blog­ger. I want to be a cul­tural am­bas­sador of Qatar,” Khansa says. So what­ever she is do­ing or wher­ever she is go­ing, she forges con­nec­tions that will help her learn some­thing new while also en­light­en­ing oth­ers about this coun­try and its cus­toms.

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