THE REAL TIME FEEL
SAP, FC Bayern Munich and Aspire Academy recently announced that Qatar is set to enjoy the world's most technologically advanced fan experience thanks to the innovative use of real-time technology.
Qatar is rapidly developing public-private partnerships for the construction of connected stadiums and the enhancement of national team competitiveness, youth development, technology and communications infrastructure. "Worldwide, we are entering the age of the Digital Fan. Qatar has the opportunity to deliver the ultimate fan experience – from planning their trip beforehand, to providing exclusive media content, and ordering and delivering concessions to their seats," said Andreas Jung, Member of the Executive Board at FC Bayern Munich. FC Bayern Munich has used real-time technology to react more rapidly to its 30,000 hourly fan dialogues through digital channels, keep players healthy, and deliver new products and services in response to fan demands. Qatar's Aspire Academy is also using SAP HANA, the real-time analytics platform, to drive youth development by sharing data from a network of clubs around the world with coaches, sports scientists, athletes, and management. "Sports teams have long known the benefits of using real-time data during matches to enhance lineups and strategies. As the Middle Eastís first youth sport academy to partner with a leading technology company, Aspire Academy is dedicated to using big data analytics to develop young talent in Qatar and enhance Qatar's competitiveness," said Ivan Bravo, Director General, Aspire Academy.