FIT­NESS TRANSFORMED

OxFit­ness Lab re­cently opened in Doha at The Gate Mall, with the aim to trans­form Qatar's health, well-be­ing and fit­ness land­scape.

Qatar Today - - BUSINESS MARKET WATCH -

The launch of the world-class fa­cil­ity un­veiled the most strik­ing and so­phis­ti­cated ar­ray of fit­ness tech­nolo­gies, train­ing equip­ment, di­ag­nos­tic ser­vices, an­a­lyt­ics, nutri­tion man­age­ment, group plus in­di­vid­ual fit­ness pro­grammes and tai­lor-made train­ing regimes seen to date in Qatar 's mar­ket. VIP guests, in­vi­tees, mem­bers who were wel­comed by own­ers, man­age­ment and staff en­joyed a tour of the fa­cil­ity equipped with LifeFit­ness car­dio and strength equip­ment, mul­ti­func­tional Queenax bridges, which hap­pen to be the largest in the Mid­dle East, and a fully im­mer­sive RealRy­der stu­dio, Elec­tromyo Stim­u­la­tion, Pi­lates Re­former ma­chines, sauna, steam rooms and hot and cold dip­ping pools. Com­ment­ing on the grand open­ing, Qatar's cham­pion quad racer Abu Issa said, "From an in­ter­na­tional ath­lete's per­spec­tive, I wanted to de­sign a space that wel­comed a be­gin­ner and in­tro­duced him or her to a whole new world of fit­ness solutions, with­out com­pro­mis­ing the avail­abil­ity of rig­or­ous train­ing regimes for pro­fes­sional sports peo­ple in the coun­try. I am con­fi­dent that OxFit­ness Lab will be­come the kind of en­er­giz­ing space that gives our pa­trons the power to make their ex­pe­ri­ence ex­actly what they want it to be."

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