RICHARD MILLE “NO GIMMICKS, JUST PURE REASON”
RICHARD MILLE, THE WATCH THAT IS THE NEWEST CRAZE FOR AFICIONADOS WITH ITS FINELY CRAFTED AND INNOVATIVE MATERIALS, RECENTLY REVEALED TO THE WORLD ITS NEWEST OFFERING IN MARCH THROUGH ITS COLLABORATION WITH THE MCLAREN SPORTS CAR BRAND.
So even while the world was reeling with the slump in oil prices, the new-age luxury brand was effortlessly riding a wave of success. Describing in simple words how the brand performed in 2017, the company's CEO Peter Harrison said: “Good solid growth and few new stores, which is so much more challenging, every time.”
Harrison further said: “We are such a young brand and we have much to do. We are not bound by 100 years of tradition or heritage that might refine our judgements. We have a wide plethora to explore and techniques that we could innovate on.”
The added advantage, according to Harrison, is that the owner of the brand, Richard Mille, is a complete “idea bank”. Harrison adds: “What we don't like to do is to make watches that are gimmicks. We don't do things without a reason. When we launch a new watch, or a new structure, we do it with an ambassador who can give us genuine feedback on the watch, how it is performing under stress, etc.”