RICHARD MILLE “NO GIM­MICKS, JUST PURE REA­SON”

Qatar Today - - DOHA JEWELLERY & WATCHES -

RICHARD MILLE, THE WATCH THAT IS THE NEW­EST CRAZE FOR AFI­CIONA­DOS WITH ITS FINELY CRAFTED AND IN­NO­VA­TIVE MA­TE­RI­ALS, RE­CENTLY RE­VEALED TO THE WORLD ITS NEW­EST OF­FER­ING IN MARCH THROUGH ITS COL­LAB­O­RA­TION WITH THE MCLAREN SPORTS CAR BRAND.

So even while the world was reel­ing with the slump in oil prices, the new-age lux­ury brand was ef­fort­lessly rid­ing a wave of suc­cess. De­scrib­ing in sim­ple words how the brand per­formed in 2017, the com­pany's CEO Peter Har­ri­son said: “Good solid growth and few new stores, which is so much more chal­leng­ing, every time.”

Har­ri­son fur­ther said: “We are such a young brand and we have much to do. We are not bound by 100 years of tra­di­tion or her­itage that might re­fine our judge­ments. We have a wide plethora to ex­plore and tech­niques that we could in­no­vate on.”

The added ad­van­tage, ac­cord­ing to Har­ri­son, is that the owner of the brand, Richard Mille, is a com­plete “idea bank”. Har­ri­son adds: “What we don't like to do is to make watches that are gim­micks. We don't do things with­out a rea­son. When we launch a new watch, or a new struc­ture, we do it with an am­bas­sador who can give us gen­uine feed­back on the watch, how it is per­form­ing un­der stress, etc.”

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