BUCCELLATI BELLO DE­SIGNS

Qatar Today - - DOHA JEWELLERY & WATCHES -

BUCCELLATI, FOUNDED IN MI­LAN IN 1919, IS KNOWN FOR CRE­AT­ING PIECES US­ING TIMEHONOURED HAND­CRAFTED TECH­NIQUES DE­VEL­OPED IN ITALY. FOR A BRAND SOAKED IN TRA­DI­TION, BUCCELLATI HAD A PHE­NOM­E­NAL YEAR IN 2017, NOT JUST FOR ITS FI­NAN­CIAL SUC­CESS BUT ALSO FOR ITS AC­QUI­SI­TION BY GANGSU GANGTAI HOLD­ING, A CHI­NESE CON­GLOM­ER­ATE THAT TOOK AN 85% STAKE IN THE ITAL­IAN HOUSE IN A TRANS­AC­TION BASED ON AN EQ­UITY VALUE OF Ä230 MIL­LION ($271 MIL­LION) FOR 100% OF THE COM­PANY.

This was done to re­in­force Buccellati's in­ter­na­tional pres­ence with a five-year in­vest­ment plan of Ä200 mil­lion ($236 mil­lion) that is de­signed to build 88 new Buccellati bou­tiques in ex­ist­ing markets, namely Italy, Europe and North Amer­ica, and in new markets such as China, Asia, the Middle East and East­ern Europe.

“Buccellati is open­ing many new stores in China and around the world,” said Luca Buccellati, who is part of the found­ing fam­ily and takes care of the mar­ket­ing of the brand.

In the last few years, Buccellati has iden­ti­fied its new di­rec­tion – to bring af­ford­able jew­ellery called Oprah to the young gen­er­a­tion who value her­itage and beau­ti­ful crafts­man­ship, both of which are the brand's unique sell­ing points.

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