BUCCELLATI BELLO DESIGNS
BUCCELLATI, FOUNDED IN MILAN IN 1919, IS KNOWN FOR CREATING PIECES USING TIMEHONOURED HANDCRAFTED TECHNIQUES DEVELOPED IN ITALY. FOR A BRAND SOAKED IN TRADITION, BUCCELLATI HAD A PHENOMENAL YEAR IN 2017, NOT JUST FOR ITS FINANCIAL SUCCESS BUT ALSO FOR ITS ACQUISITION BY GANGSU GANGTAI HOLDING, A CHINESE CONGLOMERATE THAT TOOK AN 85% STAKE IN THE ITALIAN HOUSE IN A TRANSACTION BASED ON AN EQUITY VALUE OF Ä230 MILLION ($271 MILLION) FOR 100% OF THE COMPANY.
This was done to reinforce Buccellati's international presence with a five-year investment plan of Ä200 million ($236 million) that is designed to build 88 new Buccellati boutiques in existing markets, namely Italy, Europe and North America, and in new markets such as China, Asia, the Middle East and Eastern Europe.
“Buccellati is opening many new stores in China and around the world,” said Luca Buccellati, who is part of the founding family and takes care of the marketing of the brand.
In the last few years, Buccellati has identified its new direction – to bring affordable jewellery called Oprah to the young generation who value heritage and beautiful craftsmanship, both of which are the brand's unique selling points.