LALAOUNIS MUSEUM COLLECTIONS

Qatar Today - - DOHA JEWELLERY & WATCHES -

THIS BRAND FROM GREECE WAS CRE­ATED BY ILIAS LALAOUNIS, A THIRD-GEN­ER­A­TION JEW­ELLER FROM A FAM­ILY OF GOLDSMITHS AND JEW­ELLERY MAK­ERS, TO TRANS­FORM GREEK MUSEUM ARTE­FACTS INTO JEW­ELLERY BY RE­VIV­ING AGE-OLD TECH­NIQUES US­ING MOD­ERN TECH­NOL­OGY.

He con­cen­trated not just on cre­at­ing things of beauty but seek­ing to con­vey the spir­i­tual and sym­bolic link of an ob­ject to its his­tor­i­cal past. He per­fected his art and then passed on this tra­di­tion to his fel­low crafts­men in tech­niques long for­got­ten, like gran­u­la­tion, fil­i­gree, hand weav­ing and hand-ham­mer­ing.

Fol­low­ing in their fa­ther's foot­steps, the fourth gen­er­a­tion of the Lalaounis fam­ily are the four sis­ters who strive to fol­low their fa­ther's vi­sion of cre­at­ing jew­ellery with a soul.

Present in Doha were two of the four sis­ters, both of them re­flect­ing the pas­sion the brand is as­so­ci­ated with.

Deme­tra Lalaounis says that the mar­ket has been af­fected; the hu­man spirit be­ing very re­silient, it has adapted to chang­ing conditions and is do­ing busi­ness the best way pos­si­ble in these conditions. “Be flex­i­ble, change the prod­uct, change the price range, and con­tinue to be creative keep­ing in mind the mar­ket conditions. Keep in mind what the client can af­ford and ad­just prod­ucts ac­cord­ingly,” says Lalaounis, who does not be­lieve in be­ing neg­a­tive about the mar­ket conditions and prefers to t rise to the chal­lenge they cre­ate.

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