SHAMBALLA BUD­DHIST CHARM

Qatar Today - - DOHA JEWELLERY & WATCHES -

AR­GUABLY THE YOUNGEST BRAND IN THE JEW­ELLERY MAR­KET, A FACT THAT DOESN'T PRE­EMPT IT FROM BE­ING THE MOST DE­SIRED AND POP­U­LAR CULT NAME WITH ITS UN­CON­VEN­TIONAL SET OF JEW­ELLERY, IS SHAMBALLA, A BRAND THAT WAS BORN OF A BUD­DHIST WAY OF LIV­ING OR A MYTH­I­CAL PLACE THAT RE­FLECTS HAR­MO­NIOUS LIFE WHERE LOVE AND WIS­DOM REIGN.

“Valu­able stones and jew­els strung to­gether in 'cheap' string, kind of like hav­ing a gold watch on a rub­ber band. Some­thing very pre­cious bound to­gether with an in­ex­pen­sive string that is also very durable and can be cus­tom-made ac­cord­ing to per­sonal pref­er­ence,” says Martin Iss­ing, Re­gional Brand Man­ager of Shamballa Jew­els, at the Doha Jew­ellery and Watches Ex­hi­bi­tion.

“The bracelets are very pop­u­lar, mostly amongst the fe­male cus­tomers in the Middle-East­ern mar­ket, with one of the pieces that costs close to $860,000 al­ready sold to one of the rul­ing fam­ily mem­bers dur­ing the ex­hi­bi­tion,” adds Iss­ing.

While the phi­los­o­phy and the story be­hind it might sound quite sim­ple, the mak­ing of the jew­ellery is not as ef­fort­less since “each of the stones used is care­fully re­viewed for the size, qual­ity and colour by mas­ter crafts­men to turn the raw stones into round or square gems,” ex­plains Iss­ing.

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