SHAMBALLA BUDDHIST CHARM
ARGUABLY THE YOUNGEST BRAND IN THE JEWELLERY MARKET, A FACT THAT DOESN'T PREEMPT IT FROM BEING THE MOST DESIRED AND POPULAR CULT NAME WITH ITS UNCONVENTIONAL SET OF JEWELLERY, IS SHAMBALLA, A BRAND THAT WAS BORN OF A BUDDHIST WAY OF LIVING OR A MYTHICAL PLACE THAT REFLECTS HARMONIOUS LIFE WHERE LOVE AND WISDOM REIGN.
“Valuable stones and jewels strung together in 'cheap' string, kind of like having a gold watch on a rubber band. Something very precious bound together with an inexpensive string that is also very durable and can be custom-made according to personal preference,” says Martin Issing, Regional Brand Manager of Shamballa Jewels, at the Doha Jewellery and Watches Exhibition.
“The bracelets are very popular, mostly amongst the female customers in the Middle-Eastern market, with one of the pieces that costs close to $860,000 already sold to one of the ruling family members during the exhibition,” adds Issing.
While the philosophy and the story behind it might sound quite simple, the making of the jewellery is not as effortless since “each of the stones used is carefully reviewed for the size, quality and colour by master craftsmen to turn the raw stones into round or square gems,” explains Issing.