PRO­LOGUE CATER­ING TO ROY­ALTY

Qatar Today - - DOHA JEWELLERY & WATCHES -

SEARCH FOR PRO­LOGUE ON THE IN­TER­NET AND YOU WILL NOT FIND MUCH AD­VER­TIS­ING FOR THIS NONDESCRIPT BRAND, AND THAT, AC­CORD­ING TO PE­DRO DE ARANDA, IS BY CHOICE AND PRO­TO­COL AS MOST OF PRO­LOGUE'S OB­JECTS OF ART ARE PUR­CHASED BY HEADS OF STATES AND PRO­TO­COL DE­MANDS THAT THEIR BRAND­ING IS LOW­PRO­FILE.

“We have dif­fer­ent collections and what we bring to Qatar is ex­clu­sive, made of day-to-day ex­pe­ri­ences that are fa­mil­iar to the peo­ple here, with fa­mil­iar land­scapes and an­i­mals of the re­gion,” says de Aranda, the fa­ther and the man be­hind the brand who has a con­ver­sa­tional re­la­tion­ship with most of the rul­ing fam­ily mem­bers and espe­cially the Fa­ther Emir, who he de­scribes as a very benev­o­lent and kind man, speaks flu­ent French and Ital­ian, and who al­ways used to visit the ex­hi­bi­tion dur­ing its ini­tial years.

“We have a lot of en­quiries dur­ing the ex­hi­bi­tion which ma­te­ri­alise into buys later on at the stores,” he says, adding: “A few years ago when the Fa­ther Emir vis­ited the store with the then prime min­is­ter, he pur­chased al­most half of what we had bought for the ex­hi­bi­tion a day be­fore the open­ing, and since it was mostly for state gifts, they had to be re­moved from the ex­hibits too.”

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