REUGE “WE HELP PEO­PLE TO DREAM”

Qatar Today - - DOHA JEWELLERY & WATCHES -

BASED IN SWITZER­LAND, REUGE HAS BEEN MAK­ING LUX­URY MU­SIC BOXES FOR OVER 150 YEARS. AC­CORD­ING TO ITS CEO KURT KUPPER, THEIR PRES­ENCE AT THE DOHA JEW­ELLERY AND WATCHES EX­HI­BI­TION IS QUITE UNIQUE. “UN­LIKE WATCH COM­PA­NIES WHO MAKE A PROD­UCT AND THEN TRY TO FIND A CUS­TOMER FOR IT, WE HAVE A CLIENT AND HELP HIM TO DE­VELOP SOME­THING.” He fur­ther says that over the past few years, Reuge has started fo­cus­ing on corporate and govern­ment clients who want to give away gifts. “It's a gift which is go­ing to last much longer, for gen­er­a­tions, un­like a smart­phone which be­comes out­dated as soon as a new model is re­leased. It's still the same in­vest­ment, but your re­turn on in­vest­ment is more.”

Kupper adds that in to­day's world, peo­ple are too de­pen­dent on in­ter­net search en­gines like Google for most things and so the de­sire for orig­i­nal­ity is no longer there. “We help them to dream be­cause every time we meet some­body, we need to find out about him/her and also the per­son who is go­ing to re­ceive the gift.”

Newspapers in English

Newspapers from Qatar

© PressReader. All rights reserved.