DANIEL GAR­RIGA: Cuban Roots & Guade­loupe Flavour

SHE Carribean Magazine - - STYLEBLAZER -

some­thing new and to make more changes. Daniel de­cided to set­tle in Guade­loupe, where he started teach­ing Cuban pop­u­lar and tra­di­tional dances to en­thu­si­as­tic lo­cals who loved his style.

Scouted by Ever­last to rep­re­sent the fa­mous brand of boxing equip­ment in Italy, Gar­riga left Guade­loupe for six months, then came back to the French is­land in 2003, where he con­tin­ued teach­ing dance. His past pro­fes­sion as a tai­lor came back to mind in 2008, and he de­cided to start a new en­ter­prise called Daniel Cre­ation. He did mainly cus­tom tai­lor­ing for sev­eral years, work­ing “sur-mesure” for nu­mer­ous stu­dents from his salsa classes. The clients loved his work and pushed him to go fur­ther, so in 2014, he de­cided to de­velop Daniel Cre­ation into a ready-to-wear brand.

Gar­riga moved from his former stu­dio and opened his own store, Eclipse By DC in Baie-Ma­hault, the eco­nomic heart of Guade­loupe. Since then he has cre­ated his own style and lo­cal mag­a­zines reg­u­larly fea­ture his work pho­tographed on the most beau­ti­ful mod­els of the is­land. He is an im­por­tant voice in Guade­loupe's fash­ion industry. As a former tai­lor, he likes form and struc­ture, play­ing with dif­fer­ent fab­rics to build colour­ful clothes. A stan­dard of his brand is a pop­u­lar lit­tle dress with a boat col­lar, pinched at the waist, its short hem­line al­low­ing the beau­ti­ful legs of Guade­lou­pean ladies to be ca­ressed by the Caribbean sun. The dress is pre­sented in the photo be­low, where Daniel is seen work­ing with the brand new face of Eclipse By DC, 14-year-old Lilia Lem­nos, win­ner of Zaigo Fash­ion Face By Vic­to­ria L model con­test in Guade­loupe. (See P18 for more.)

Daniel Gar­riga is in­spired by the idea that his cre­ations are made for all women, what­ever their age.

“I don't make dresses for my cus­tomers,” he says. “Do­ing what you think peo­ple want is the best way to limit your­self. You have to pro­pose a vi­sion and give peo­ple the op­por­tu­nity to open their minds by wear­ing your clothes. If you go in a di­rec­tion that ev­ery­body wants to go, how do you stand out among other fash­ion de­sign­ers? We do not have to fol­low the trend. We have to cre­ate the trend, cre­ate new trends by cross­ing the lines.

“Un­for­tu­nately, cre­ation has a cost and the cost of pro­duc­ing orig­i­nal de­signs of­ten pre­vents you from reach­ing younger women on an is­land af­fected by eco­nomic dif­fi­culty; they just can­not af­ford to buy an orig­i­nal cre­ation. But I fight ev­ery­day to make af­ford­able clothes, be­cause I do want ev­ery woman to be able to wear one of my dresses if they feel it could bring joy in their lives.

“Fash­ion is way more that find­ing a way not to be naked in the street. It's a life­style, a way to as­sume and to claim your iden­tity.”

Daniel Gar­riga and his muse Lilia at his stu­dio

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.