CHOOSING CHOISELLE Multi-level hydration for every woman. Choiselle is a line of artisanal bath and bodycare products, originally created in the kitchen of founder, Nydia Norville, who hails from Saint Lucia and lives in New York. With their natural and
Are Choiselle products primarily for black skin, or are they suitable for all skin types? NN: Choiselle skincare products are suitable for all skin types
We all need moisture! What Choiselle product do you recommend if you are … 20-something on a beach weekend? NN: I highly recommend our quick absorbing bath & body oils after spending time at the beach. Long periods of sun exposure tend to deplete the skin of moisture and nutrients. Our oils include jojoba oil, whose chemical make up closely resembles the natural sebum produced by our skin, which makes them an ideal choice to rehydrate and replenish the skin with nutrients that were lost. leaving an oily residue. If your skin is moderately dry, then our lotions are great, because I developed them to deliver a medium level of hydration to the skin. If your skin is extremely dry, Choiselle's nutrient rich body butter will deliver the luxurious hydration that your skin is craving. early years? NN: Any of the products within our lavender collection can help with sun damage. Lavender essential oil contains adaptogen compounds, which help the body to adapt to various stressors induced by the environment, and aid cell regeneration and growth.
… 50-something who is really feeling their skin’s age? NN: As we age, our skin is prone to dryness and loss of elasticity, which causes wrinkles. I recommend our body butters because they have a luxuriously textured, creamy formula that immediately relieves dry, chapped skin, replenishes essential moisture and restores suppleness, balance and skin radiance.
What Saint Lucian herbs and preparations do you specifically remember from the times when you were learning from your grandmother? NN: As a child, I had very long, thick hair so to tame my tresses, my grandmother washed it using a paste made from the leaves and flowers of the hibiscus plant growing in her yard, which she mixed with water. The paste worked as a conditioning agent, making my hair incredibly soft and manageable.
I also remember around the age of five, sitting on a stool in our kitchen, watching my grandmother make coconut oil from scratch. I was fascinated by the 2-day process which yielded oil that we used for everything-—cooking, in our hair and on our skin.
How do the products handle the Caribbean lifestyle of heat and humidity, sun, sea and salt? Do the formulations stay the same despite the climate? NN: Since all of our artisanal skincare products are 100% natural and are naturally preserved, it is recommended to keep them in a cool, dry place. In warmer climates, our body butters will be softer and in colder climates firmer, yet still malleable.
What’s your personal favorite Choiselle product and why? NN: Well, it depends on the climate. Less hydration is needed in warmer climates and more moisture in colder temperatures. When I'm in the Caribbean, I love our body oils and lotions because of their light texture. I will use lavender before I go to bed to aid with relaxation and sleep. Lemongrass smells amazing and is a natural insect repellent and the ylang ylang is a great scent to wear for a night out on the town. In winter and colder climates, my skin tends to be really dry and I like using our body butters to give it a nutrient-rich boost of hydration.
All our products work so well for what their intended use so it's hard to really choose a single favourite. Nydia Norville,
founder of artisanal bath
and body care products