JETBLUE LAUNCHES #CHECKINFORGOOD CONTEST TO CELEBRATE KINDNESS IN THE AIR AND ON THE GROUND
JUST IN TIME FOR JETBLUE FOR GOOD® MONTH, CUSTOMERS CAN #CHECKINFORGOOD AT POP-UP KIOSKS AND ONLINE TO ENTER FOR A CHANCE TO MAKE A DIFFERENCE ON A VOLUNTEER TRIP WITH JETBLUE
Last week Jet Blue announced it will celebrate a month of kindness and good in November with JetBlue For Good Month. Throughout this month of philanthropy and giving, JetBlue is asking customers to #CheckInForGood and enter to win a complimentary trip to volunteer with some of the airline’s non-profit partners. The winners will participate in trips focussing on the three pillars of the JetBlue For Good platform: youth and education, community and the environment.
HOW IT WORKS
JetBlue mock check-in kiosks popped up in surprise locations in New York City and Los Angeles from November 2 – 9, 2017. To enter, entrants filled out a short questionnaire about what “good” they have to declare at one of the JetBlue kiosks, or online at JetBlueCheckInForGood.com through November 9. Based on individual responses, entrants were matched to causes aligning with JetBlue For Good’s three key pillars – youth and education, community and the environment – and placed on “standby” for an opportunity to win a seat on one of the following volunteer trips departing around #GivingTuesday, the international day of giving kicking off the holiday season: