CWC, Of­fi­cial 2016 Olympic Broad­caster

The Star (St. Lucia) - Life Begins 2 Nite - - JUICY LOCAL GOSSIP! -

Ca­ble & Wire­less Com­mu­ni­ca­tions (CWC) has been named the of­fi­cial broad­cast spon­sor – and the ex­clu­sive tele­coms part­ner – of the 2016 Rio Olympics for the Pan-Caribbean re­gion by CANOC Broad­cast­ing Inc. (CBI), a sub­sidiary of the Caribbean As­so­ci­a­tion of Na­tional Olympic Com­mit­tees. The or­gan­i­sa­tion has se­cured the ex­clu­sive Olympic con­tent rights to all plat­forms in 20 English-speak­ing coun­tries, as well as non-ex­clu­sive rights in 10 non-English­s­peak­ing coun­tries through­out the re­gion.

In ad­di­tion to the Olympic cov­er­age, CWC which now op­er­ates both the LIME and Flow brands in a num­ber of mar­kets, will also pro­vide its cus­tomers with a unique va­ri­ety of live video feeds and data ser­vices of­fered across a num­ber of me­dia plat­forms in­clud­ing ra­dio, TV, mo­bile, and in­ter­net streams. Th­ese live ser­vices will fea­ture in­ter­views, pro­files and live-ac­tion footage of lo­cal Caribbean ath­letes as a re­sult of this uniqie part­ner­ship. “We are proud to have this op­por­tu­nity to bring a more en­riched Olympic ex­pe­ri­ence to our re­gion,” said John Reid, for­mer Pres­i­dent of Colum­bus Com­mu­ni­ca­tions and re­cently ap­pointed Pres­i­dent of CWC’s Con­sumer Group. “It truly is a priv­i­lege to of­fer our cus­tomers un­par­al­leled ac­cess to this sig­nif­i­cant in­ter­na­tional sport­ing event, and we are ex­cited to work with CBI, who are com­mit­ted to en­sur­ing that view­ers in our re­gion can en­joy the spec­ta­cle of their home­town he­roes com­pet­ing on the world stage.” Ac­cord­ing to Reid, “The Olympic games are a fit­ting choice as the first ma­jor spon­sor­ship of our com­bined com­pany, and build upon a foun­da­tion of grass roots sup­port for ath­letes, while set­ting the bar for fu­ture sports pro­gram­ming across the Caribbean. I can’t think of a more rel­e­vant way to demon­strate the value of our merger than by of­fer­ing ex­clu­sive, mul­ti­plat­form cov­er­age, fea­tur­ing Olympic con­tent.”

Speak­ing on the part­ner­ship, CBI’s Chair­man Steve Stoute said, “Our goal has al­ways been to give Caribbean ath­letes the broad­est ex­po­sure pos­si­ble of their par­tic­i­pa­tion in the 2016 Olympics in Rio. CBI’s agree­ment with CWC is an im­por­tant step in achiev­ing this goal and en­sures that our ob­jec­tive to max­i­mize the Olympic ex­pe­ri­ence for Caribbean view­ers will be re­alised.’”

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.