C&W Com­mu­ni­ca­tions An­nounces New Brands:

Flow to be the Uni­fied Caribbean Con­sumer Brand

The Star (St. Lucia) - Life Begins 2 Nite - - JUICY LOCAL GOSSIP! -

Fol­low­ing the com­ple­tion of the merger of Ca­ble & Wire­less Com­mu­ni­ca­tions (CWC) and Colum­bus In­ter­na­tional on 31 March 2015, CWC to­day an­nounces new cor­po­rate and con­sumer-fac­ing brands for the com­bined Group, which will be rolled out in the com­ing months in mar­kets where the nec­es­sary reg­u­la­tory ap­provals have been ob­tained.

• CWC will op­er­ate un­der the cor­po­rate ban­ner C&W Com­mu­ni­ca­tions.

• A re­freshed Flow will be the uni­fied con­sumer-fac­ing brand through­out the Caribbean, re­plac­ing the for­mer LIME and Flow busi­nesses. (Mas Movil and BTC will be re­tained as the con­sumer­fac­ing brands in Panama and The Ba­hamas, re­spec­tively).

• C&W Net­works will be the brand rep­re­sent­ing the whole­sale sub­ma­rine and ter­res­trial fi­bre op­tic ca­bles of C&W Com­mu­ni­ca­tions, and the for­mer Colum­bus Net­works/JVCO busi­ness.

• C&W Busi­ness will be the busi­ness-fac­ing brand across the whole group, re­plac­ing the for­mer CWC Busi­ness So­lu­tions, Colum­bus Busi­ness So­lu­tions and Soni­tel brands.

Phil Bent­ley, CEO of C&W Com­mu­ni­ca­tions said, “This is the be­gin­ning of a new and ex­cit­ing chap­ter for us. With feed­back from our cus­tomers and team mem­bers, we have re­fined our port­fo­lio of brands to en­sure they re­ally rep­re­sent the strengths of the com­bined group.”

He added, “Flow, with its bold blue colour, cap­tures the essence of the Caribbean sea and sky, and is renowned for in­no­va­tion, tech­ni­cal ex­cel­lence and great cus­tomer ser­vice. It is time to say ‘good­bye’ to our old friend, LIME, as we look for­ward to defin­ing new lev­els of cus­tomer ser­vice and prod­uct in­no­va­tion un­der the re­freshed Flow brand. We will be re­brand­ing our stores, our ve­hi­cles, and our uni­forms to Flow, and we plan to ‘paint’ the en­tire Caribbean blue.”

In the Whole­sale and Busi­ness mar­kets in which the com­pany op­er­ates, Bent­ley said, “C&W Com­mu­ni­ca­tions has been a trusted com­pany through­out the re­gion for over a cen­tury. It was the first com­pany to lay sub­sea ca­bles in the Caribbean and across the Pana­ma­nian Isth­mus. Our re­search, con­ducted with busi­ness cus­tomers, in­di­cated deep con­fi­dence and trust in the C&W brand, in terms of re­li­a­bil­ity and re­silience in our mar­kets, whilst meet­ing the in­creas­ingly com­plex needs of our busi­ness cus­tomers.”

Over the next few months, cus­tomers will be able to ex­pe­ri­ence some of the cut­ting-edge in­no­va­tion that C&W plans to bring to the mar­ket. The group will for­mally launch the new brands on a phased, coun­try by coun­try ba­sis, as new and ex­cit­ing prod­ucts and ser­vices are in­tro­duced. Bent­ley con­cluded: “We are com­mit­ted to cre­at­ing a com­bined group with a new cul­ture of in­no­va­tion and tech­ni­cal ex­cel­lence – backed by ma­jor in­vest­ments – putting our cus­tomers at the heart of our busi­ness.”

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