The Star (St. Lucia) - Life Begins 2 Nite - - WHAT'S INSIDE? - By Clau­dia Elei­box

What is Her­shey re­ally made of? No wor­ries, we've got the in­side scoop on this week’s Made of More en­ter­tainer!

Clau­dia: How did you get into mu­sic and how did you be­come Her­shey’s the en­ter­tainer?

Her­shey: Ever since I was quite a young man I’ve been into mu­sic. I used to have loud sound sys­tems in my room, so loud I had to seal the doors and win­dows be­cause of the vi­bra­tions. Then my friend in­tro­duced me to Vir­tual DJ, and I was in­trigued. I played around with it but it was only a hobby. I never imag­ined I would be do­ing it as a pro­fes­sion. Then when I went to col­lege I used to play in my spare time. Even­tu­ally I started play­ing at house par­ties in Trinidad and peo­ple told me I was re­ally good at it. When I re­turned to St.Lu­cia, I landed a con­tract with Happy Day Bar where I first got some recog­ni­tion. Then La­mar hired me to do my thing ev­ery Thurs­day. Then I started get­ting more and more gigs. La­mar, who is ac­tu­ally my man­ager, kept telling me: “You’re not just a DJ, you’re more than that. You’re a hype man, you can host an au­di­ence, and you’re a mic man. You’re an en­ter­tainer.” That’s where Her­shey’s the En­ter­tainer came from.”

Clau­dia: How do you fine-tune your craft? Her­shey: Well some peo­ple think I prac­tice a lot. Ac­tu­ally I don’t. I prac­tice new stuff at ev­ery event. I ba­si­cally have it down when it comes to mix­ing and what­not. So the way I per­fect my craft is by go­ing out. I never ac­tu­ally go out to party; I go to re­search. I study other DJs, do cri­tiques in my mind and study crowd re­ac­tion.

Clau­dia: Do you have a fa­vorite genre? Her­shey: I’d say dance­hall. But then I’m also crazy about soca. I be­came some­thing of a soca junkie in Trinidad.

Clau­dia: As a DJ for Thank Guin­ness It's Thurs­day, what ex­cites you about the brand? Her­shey: Oh, ev­ery­thing. Guin­ness is a man’s drink and I’ve never been a girlie man. It’s a Stout, and Stout sig­ni­fies strength and power, which ex­em­pli­fies me. I want to be a pow­er­ful DJ. I to­tally iden­tify with Guin­ness Made of More.

Clau­dia: So much for Guin­ness but what makes Her­shey's the En­ter­tainer tick? Her­shey: Wow. Well, a lot. I’m made up of a lot of ex­cite­ment. I’m made up of choco­late. I’m a sweet guy. I’m a Her­shey bar. I’m lots of su­gar and smiles. I’m also a very emo­tional crea­ture with a very soft in­side. I’m al­ways laugh­ing, al­ways happy.

Clau­dia: Guin­ness is the of­fi­cial Stout of Promo Plus Rise Up Con­cert fea­tur­ing Jah Cure and Siz­zla. I’m told it’ll fea­ture a Guin­ness Black Lounge, host­ing win­ners and spe­cially in­vited guests, in­clud­ing your­self?

Her­shey: Hmm. It’ll be a great ex­pe­ri­ence, with lots of for­eign guests. A great a op­por­tu­nity to learn about dif­fer­ent coun­tries and their cul­tures. Hope­fully I’ll get to meet Siz­zla. He’s my fa­vorite per­former.

Clau­dia: How else will this col­lab­o­ra­tion ben­e­fit you? Her­shey: Guin­ness is a world-renowned brand. Me be­ing a part of it means plenty ben­e­fits and hope­fully op­por­tu­ni­ties to travel. Guin­ness also has an in­ter­na­tional page. They host events around the world. Mu­sic-wise, ca­reer-wise, I get to see a lot and con­verse and play for dif­fer­ent cul­tures. This will be the ideal thing for me.

Clau­dia: What about Saint Lu­cia? Her­shey: I love Saint Lu­cia and will al­ways come home, no mat­ter how far I may roam. I wouldn’t want to live any­where else. I also want to con­tinue be­ing of as­sis­tance to up­com­ing lo­cal DJs.

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