Flow Ultimate Football Experience Leaves Lasting Impact on Young Caribbean
Hundreds of young footballers from around the region had the time of their lives as they were put to the test for a chance to be selected in the Ultimate Football Experience, a competition designed and executed by Flow and Manchester United with the support of the Caribbean Football Union (CFU).
Participants gathered on football fields across Flow’s 15 Caribbean markets for the preliminary rounds of the Flow Ultimate Football Experience. 30 lucky winners, two from each market qualified to go to Trinidad and Tobago to compete in the final two-day event on May 6 and 7, with the opportunity to win the ultimate prize of a trip to Old Trafford, Manchester to see a Manchester United Premier League fixture.
With the chance to potentially win the trip of a lifetime fuelling their competitive fires, each young footballer participated in a series of drills such as ball control, short passing and dribbling, as they tried to set themselves apart from the pack.
But it wasn’t just about the grand prize or rubbing shoulders with Manchester United Club Ambassador Dwight Yorke and legend, Quinton Fortune, for as one of Saint Lucia’s winners, Jeremiah Justin’s remarks suggest, many youngsters found a sense of pride and motivation simply in the chance to represent their wider community.
"I am very proud to win this for myself, my family, and my community,” Jeremiah said. “I think we just came in here and gave it our best. I just want to say thank you to Flow."
Additionally, the participating local coaches were impressed by the Flow Ultimate Football Experience, especially the mechanics of the skills competition itself, which were developed by coaches at the Manchester United Soccer School (MUSS). They also thanked Flow for the company’s investment in up-and-coming Caribbean athletes.
“The Flow Ultimate Football Experience was wonderful,” said Jerry Alexis, who coaches both winners in Grenada. “I felt elated to be part of the event. The kids were excited to partake in the different skills that were included. This was a great gesture by Flow to organise and such a great opportunity for our young footballers. I am hoping that there will be more like these happening in the future.”
Giving young athletes a greater shot at success and bringing the region closer to their favourite sport is exactly what Flow and Man Utd are trying to achieve with the Flow Ultimate Football Experience. It is in fact just one of several other initiatives organized by the two partners, a recent one being the FA Cup Caribbean Tour, which gave football fans up-close and unprecedented access to football’s most coveted trophy.