Are you a Friend in the Fight against Breast Can­cer?

The Star (St. Lucia) - - LOCAL -

Oc­to­ber is can­cer aware­ness month and the theme for Yo­plait Yo­gurts Breast Can­cer Aware­ness Cam­paign 2014 is “Friends in the Fight". The cam­paign was launched on Fri­day Oc­to­ber 3rd, at a health fair in Mi­coud where San­cha Rag­gie, Mar­ket­ing Man­ager of Con­sol­i­dated Foods Ltd (CFL) ex­plained what this means to the company and Yo­plait as or­ga­niz­ers of the cam­paign.

"One of the un­der­ly­ing words here is 'friends'. And the ques­tion 'What draws peo­ple to­gether as friends?' helps us to put this in per­spec­tive. Friends share common in­ter­ests, they share common val­ues. Friends are gen­er­ous with both their time, their tal­ents, skills, re­sources, their money, and they won't hes­i­tate to help you when needed,” Rag­gie says. “For us then at Con­sol­i­dated Foods Ltd and Yo­plait, Friends in the Fight means many things. It means support, to­geth­er­ness, it means gen­eros­ity, it means shar­ing and also ex­tends to us­ing our in­flu­ence and re­sources to work to­wards the common goal of breast can­cer aware­ness and re­duc­tion,” she adds.

Dur­ing the Yo­plait Yo­gurts Breast Can­cer Aware­ness Cam­paign 10 cents on the sale of ev­ery 6oz Yo­plait Yo­gurt goes into a fund to support per­sons re­quir­ing breast can­cer treat­ment. There is also the com­po­nent of the Walk for Can­cer which is sched­uled for Sun­day Novem­ber 2nd. This walk has been grow­ing tremen­dously with the level of support from the pub­lic in­creas­ing year on year. All monies from reg­is­tra­tion of the walk also go into the fund.

The cam­paign also in­cludes ac­tiv­i­ties across CFL stores (Su­per J, IGA, gl foodmar­ket) to ed­u­cate cus­tomers about can­cer and also staff ed­u­ca­tion about the dis­ease.

The to­tal monies col­lected from the two ini­tia­tives are pro­vided to or­ga­ni­za­tions that support per­sons who have breast can­cer and re­quire med­i­cal treat­ment. Last year EC$50,000 was raised and this year CFL is hop­ing to sur­pass this mark. The Na­tional Com­mu­nity Foun­da­tion and Faces of Can­cer will be the ben­e­fi­cia­ries of all funds raised for 2014.

CFL Mar­ket­ing Man­ager San­cha Rag­gie un­veils the

2014 Yo­plait Can­cer Cam­paign.

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