DIG­I­CEL JOINS THE WAVE RA­DIO STA­TION IN THE FIGHT AGAINST CAN­CER

St. Lu­cian men “in heels” to help pro­mote can­cer aware­ness

The Star (St. Lucia) - - LOCAL -

The month of Oc­to­ber world­wide is ded­i­cated to Breast Can­cer Aware­ness and Dig­i­cel St Lu­cia, in keep­ing with its Car­ing Con­nec­tions man­date to as­sist with well­ness and the alle­vi­a­tion of ail­ments in our com­mu­ni­ties, has de­cided to part­ner with The Wave Ra­dio Sta­tion in pro­mot­ing the aware­ness of can­cer through the unique event dubbed “Men in Heels”.

Many great strides have been made in can­cer aware­ness and treat­ment; how­ever, there re­mains much to be ac­com­plished. Dig­i­cel is com­mit­ted and ded­i­cated to ed­u­cat­ing and em­pow­er­ing per­sons to take charge of their health and to drive more aware­ness of this se­ri­ous ill­ness.

St Lu­cia's rhythm and soul, The Wave ra­dio sta­tion stands firm as the cat­a­lyst for change. Rec­og­niz­ing the se­ri­ous is­sue can­cer has posed to the men and women of our so­ci­ety, The Wave has adopted the idea of its sis­ter sta­tion Hott 93 in Trinidad of host­ing an an­nual ‘Men In Heels' event to help shine the spot­light on can­cer but with a spe­cial fo­cus on can­cer in men.

The Wave Coun­try Man­ager, Sue Mon­plaisir, com­mented, “'I am ex­tremely pleased Dig­i­cel has made the decision to come on board to as­sist The Wave in cre­at­ing the nec­es­sary aware­ness of not just can­cer in women but in men as well. Dig­i­cel has been a long stand­ing part­ner of The Wave in help­ing out in our com­mu­ni­ties and I would like to thank them for their usual support”.

Dig­i­cel's Mar­ket­ing and Pub­lic Re­la­tions Ex­ec­u­tive, Ser­gin John Bap­tiste said, “Help­ing to em­power per­sons with the knowl­edge of the many can­cers which ex­ist, the im­por­tance of early screen­ing as well as tak­ing care of one's health is very im­por­tant to Dig­i­cel. Part­ner­ing with The Wave to host this event will help drive the mes­sage home and em­pha­size its im­por­tance to the pub­lic.”

Dig­i­cel en­cour­ages the pub­lic to support the “Men in Heels” ini­tia­tive and con­tin­ues to play its part in cre­at­ing aware­ness and high­light­ing the need for early de­tec­tion of can­cer in our so­ci­ety.

“Men in Heels” is sched­uled for Novem­ber 2nd 2014.

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