The Star (St. Lucia) - - LOCAL -

For the past sev­eral weeks Heineken has been bring­ing smiles to the faces of lucky con­sumers - all part of the “Open Your City” un­der the crown pro­mo­tion. This is another of Heineken’s ex­cit­ing pro­mo­tions that gives back to its con­sumers in a tan­gi­ble and ex­cit­ing way.

Launched here in Saint Lu­cia in Septem­ber, the “Open Your City” pro­mo­tion fea­tures six limited edi­tion “city” bot­tles. They rep­re­sent Shang­hai, London, Rio de Janeiro, Am­s­ter­dam, New York and Berlin. Be­neath the crown of each bot­tle lies a city em­blem rep­re­sent­ing var­i­ous prizes. An Am­s­ter­dam crown rep­re­sents a free Heineken, Berlin - 20 EURO, Rio - US$20, London - £20 and Shang­hai - tablets and smart phones.

For the grand prize, six New York crowns and an en­try form af­fords con­sumers a chance at a VIP prize trip for an amaz­ing all-in­clu­sive ad­ven­tur­ous tour of New York City.

All over the is­land lucky Heineken con­sumers have al­ready been re­warded with cash prizes and free Heineken, much to their de­light. And on Fri­day Oc­to­ber 10 Heineken took the ac­tion to the town of Gros Islet dur­ing the Fri­day Night Street Party where MC Jor­dan and DJ HP cranked up the “city” ex­cite­ment as vis­i­tors and lo­cals alike in­dulged in the pro­mo­tion while walk­ing away with gifts and prizes.

This past Fri­day Oc­to­ber 17, the River­bank in Mi­coud was the venue trans­formed into the Heineken city. There, the band Eval­u­cian and top Heineken Green Syn­ergy DJs en­ter­tained the crowd with some again walk­ing away with prizes.

In the com­ing days a num­ber of lucky win­ners will also be re­ceiv­ing their “Shang­hai” prizes of smart­phones and tablets.

The Heineken “Open Your City” pro­mo­tion ends on Oc­to­ber 31, 2014 and the win­ner of the grand prize will be an­nounced on Novem­ber 4, 2014.

Cash from Heineken for Ne­hemiah Charles

of Gros Islet.

Lan­fraze Cherubin of WLBL (right) presents

this lucky lady with her cash.

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