The Star (St. Lucia) - - LOCAL -

Dig­i­cel is yet again elated to support the At­lantic Rally for Cruis­ers (ARC) transat­lantic com­pe­ti­tion for a sev­enth con­sec­u­tive year. In a cheque pre­sen­ta­tion held

on Tues­day at the Royal St. Lu­cian Ho­tel, Dig­i­cel, plat­inum spon­sor of this in­ter­na­tional event, un­veiled its fi­nan­cial and net­work support to the St. Lu­cia Tourist Board for the suc­cess of the twenty-fifth (25th) At­lantic Rally for Cruis­ers in St. Lu­cia.

As the 2014 At­lantic Rally for Cruis­ers is gear­ing up to kick off on Sun­day Novem­ber 23rd from Gran Ca­naria, so too will the sym­bolic flotilla sail from the Castries Har­bor to the Rod­ney Bay Ma­rina in St. Lu­cia.

The ARC is a ‘must do’ for many in­ter­na­tional sailors and at­tracts over 200 yachts and 1,200 per­sons ev­ery year to sail the 2,700 nau­ti­cal miles across the At­lantic from Gran Ca­naria to Saint Lu­cia.

Dig­i­cel, re­al­iz­ing the im­por­tance of St. Lu­cia be­ing the end des­ti­na­tion of this unique and pre­mium race, was more than happy to part­ner once more with the St. Lu­cia Tourist Board in host­ing the twenty nine-year-old sail­ing com­pe­ti­tion. A cash pro­vi­sion of twenty five thou­sand dol­lars along with wifi ser­vices for the en­tire IGY Rod­ney Bay Ma­rina,

smart­phones, sim cards and don­gles all speak to Dig­i­cel’s com­mit­ment to the suc­cess of the ARC and en­sur­ing that all par­tic­i­pants, when dock­ing in St. Lu­cia, have re­li­able

con­nec­tiv­ity through Dig­i­cel’s 4G net­work.

Another main­stay which Dig­i­cel is happy to support is the “Chart the ARC”. This has be­come a sta­ple ra­dio pro­gramme crafted by The Wave to keep St. Lu­cians ex­cited about the trans-At­lantic race. It gives ev­ery­one the

op­por­tu­nity to get in­volved and be ‘in the know’ about the par­tic­i­pants and their ves­sels. The ex­po­sure and rev­enue the ARC brings to the is­land and its peo­ple is in­valu­able. The ra­dio pro­gramme also seeks to in­form St. Lu­cians of the many link­ages and spinoffs de­rived from the ARC fes­ti­val and the many yacht­ing fam­i­lies who will grace our shores.

As com­mented by Holly Hughes McNa­mara, Dig­i­cel’s Coun­try Man­ager, “Dig­i­cel is once again pleased to pro­vide support to this worth­while ven­ture for the sev­enth year. ARC brings to St. Lu­cia in­ter­na­tional ex­po­sure and

the op­por­tu­nity for much-needed

for­eign in­vest­ment as well as

on-is­land rev­enue gen­er­at­ing

ini­tia­tives which will ben­e­fit the lo­cal pop­u­lace. We at Dig­i­cel are happy to part­ner with the St. Lu­cia Tourist Board in this and any ven­ture that de­liv­ers pos­i­tive re­turns and eco­nomic stim­u­la­tion for St. Lu­cia. Par­tic­i­pants ar­riv­ing on our shores will uti­lize and en­joy Dig­i­cel’s is­land­wide 4G net­work to keep con­nected to their loved ones back home after their ex­ten­sive jour­ney.”

Dig­i­cel will con­tinue to

work closely with the SLTB and IGY to en­sure the 2014 At­lantic Rally for Cruis­ers is yet another ex­tra­or­di­nary ex­pe­ri­ence for sailors and lo­cals alike.

Dig­i­cel’s Ser­gin John Bap­tiste (r) with Deputy Di­rec­tor of Tourism at Saint Lu­cia Tourist Board

Tracey Warner Arnold.

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