Saint Lucia Gets Ready to host another ARC
As the clock ticks ever closer to the first set of vessels in the 2014 trans-oceanic sailing event crossing the finishing line here, more corporate entities have thrown their support and brand recognition behind Saint Lucia’s efforts at hosting the internationally recognized Atlantic Rally for Cruisers (ARC).
This year for the 24th consecutive time Saint Lucia will serve as the finish point for almost 250 vessels expected to end the 2700-plus nautical mile journey at the IGY Rodney Bay Marina.
Among the welcome list of new corporate sponsors are Mercury, Leverage Business Group, Peter and Company Limited, Radio Caribbean International, DBS Television, and “The Pearl” Pirate Ship. These companies join several other entities, many of whom have been with the ARC from inception.
SLTB’s Special Events Manager Dahlia Guard says, “Through many years of tangible commitment, Saint Lucia’s business community has generously and consistently lent its support and brand power to a world recognized event that has firmly encored itself on Saint Lucian soil for close to a quarter century.”
Speaking on the new sponsors from the corporate community, Tourism Director Louis Lewis noted that, “The ARC’s ability to continue to attract new sponsorship spoke volumes to the international appeal of the event, the widespread participation of on-island audiences and the excellent level of preparedness and facilitation that happens on-island as Saint Lucia hosts the event.”
The Tourist Board last month held a sponsors’ cheque presentation ceremony designed to highlight and pay tribute to the many partners who contribute to the continuing success of the ARC. The first set of 51 vessels in this year’s ARC + sailed off from Las Palmas on November 9th and are expected here at month’s end.
The ARC is presented by the World Cruising Club in association with the IGY Rodney Bay Marina and the Saint Lucia Tourist Board.
Saint Lucia gets set to welcome a large fleet of yachts as they sail from Las Palmas to Saint Lucia for
the annual ARC.