Saint Lu­cia Gets Ready to host another ARC

The Star (St. Lucia) - - LOCAL -

As the clock ticks ever closer to the first set of ves­sels in the 2014 trans-oceanic sail­ing event cross­ing the fin­ish­ing line here, more cor­po­rate en­ti­ties have thrown their support and brand recog­ni­tion be­hind Saint Lu­cia’s ef­forts at host­ing the in­ter­na­tion­ally rec­og­nized At­lantic Rally for Cruis­ers (ARC).

This year for the 24th con­sec­u­tive time Saint Lu­cia will serve as the fin­ish point for almost 250 ves­sels ex­pected to end the 2700-plus nau­ti­cal mile jour­ney at the IGY Rod­ney Bay Ma­rina.

Among the wel­come list of new cor­po­rate spon­sors are Mer­cury, Lever­age Business Group, Peter and Company Limited, Ra­dio Caribbean In­ter­na­tional, DBS Tele­vi­sion, and “The Pearl” Pi­rate Ship. Th­ese com­pa­nies join sev­eral other en­ti­ties, many of whom have been with the ARC from in­cep­tion.

SLTB’s Spe­cial Events Man­ager Dahlia Guard says, “Through many years of tan­gi­ble com­mit­ment, Saint Lu­cia’s business com­mu­nity has gen­er­ously and con­sis­tently lent its support and brand power to a world rec­og­nized event that has firmly en­cored it­self on Saint Lu­cian soil for close to a quar­ter cen­tury.”

Speak­ing on the new spon­sors from the cor­po­rate com­mu­nity, Tourism Di­rec­tor Louis Lewis noted that, “The ARC’s abil­ity to con­tinue to at­tract new spon­sor­ship spoke vol­umes to the in­ter­na­tional ap­peal of the event, the wide­spread par­tic­i­pa­tion of on-is­land au­di­ences and the ex­cel­lent level of preparedness and fa­cil­i­ta­tion that hap­pens on-is­land as Saint Lu­cia hosts the event.”

The Tourist Board last month held a spon­sors’ cheque pre­sen­ta­tion cer­e­mony de­signed to high­light and pay trib­ute to the many part­ners who con­trib­ute to the con­tin­u­ing suc­cess of the ARC. The first set of 51 ves­sels in this year’s ARC + sailed off from Las Pal­mas on Novem­ber 9th and are ex­pected here at month’s end.

The ARC is pre­sented by the World Cruis­ing Club in as­so­ci­a­tion with the IGY Rod­ney Bay Ma­rina and the Saint Lu­cia Tourist Board.

Saint Lu­cia gets set to wel­come a large fleet of yachts as they sail from Las Pal­mas to Saint Lu­cia for

the an­nual ARC.

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