The Star (St. Lucia) - - LOCAL -

The Is­land’s lead­ing telecom­mu­ni­ca­tions company, Dig­i­cel, is proud to be the ti­tle spon­sor of the largest and most di­verse sport­ing event to be hosted in St. Lu­cia, The 2014 Dig­i­cel St. Lu­cia Triathlon.

Triathlons are among the world’s fastest grow­ing sport­ing events at­tract­ing large num­bers of par­tic­i­pants. The 2014 Dig­i­cel St. Lu­cia Triathlon en­com­passes the sport­ing dis­ci­plines of swimming, cy­cling and run­ning and is to­day ex­pected to ac­com­mo­date 200 ath­letes to­gether with health and sport­ing en­thu­si­asts of vary­ing lev­els of fit­ness from around the world.

“The 2014 Dig­i­cel St. Lu­cia Triathlon af­fords Dig­i­cel yet another op­por­tu­nity to demon­strate its un­wa­ver­ing com­mit­ment to the de­vel­op­ment of youth and sports in St Lu­cia. Par­tak­ing in such an event re­quires much prepa­ra­tion and great dis­ci­pline of the mind and body. We at Dig­i­cel com­mend all par­tic­i­pants on their com­mit­ment and on a job well done in en­sur­ing that they are pre­pared and able to par­tic­i­pate in this year’s triathlon. Dig­i­cel rec­og­nizes that host­ing an event of this mag­ni­tude re­quires de­tailed plan­ning, im­ple­men­ta­tion of tech­ni­cal and lo­gis­ti­cal ac­tiv­i­ties and is more than happy to pro­vide “Hu­man Race”, the agency re­spon­si­ble for the triathlon, with the nec­es­sary support. Dig­i­cel will also power the telecom­mu­ni­ca­tions re­quire­ments of the triathlon by pro­vid­ing the mo­bile, data, broad­band and business so­lu­tion plat­forms needed to make the event a suc­cess,” said Dig­i­cel’s Pub­lic and Mar­ket­ing Ex­ec­u­tive Ser­gin John Bap­tiste.

“Hav­ing Dig­i­cel on board as ti­tle spon­sor is a fan­tas­tic en­dorse­ment of the event. The Dig­i­cel Brand phi­los­o­phy “Be Ex­tra­or­di­nary” fits per­fectly with the sport of triathlon. It is a tough sport and shows peo­ple can do ex­tra­or­di­nary things when they put their mind to it,” says Event Di­rec­tor John Lunt (who also or­ga­nized the triathlon at the 2013 Olympic Games in London). John fur­ther adds “The dis­tances are all achiev­able, the short­est - 200m swim, 3 mile bike and 1.5 mile run make it ideal for your first triathlon. We also have a num­ber of chil­dren’s events and spe­cial needs ac­tiv­i­ties. It’s a great hon­our to stage an event on the beau­ti­ful is­land of St. Lu­cia. For more de­tails on the 2014 Dig­i­cel St. Lu­cia Triathlon please visit www.tristlu­cia.com. ”

Dig­i­cel’s Ser­gin John Bap­tiste (cen­tre) with or­ga­niz­ers of the 2014 Triathlon.

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