DIGICEL PRESENTS THE 2014 SAINT LUCIA TRIATHLON
The Island’s leading telecommunications company, Digicel, is proud to be the title sponsor of the largest and most diverse sporting event to be hosted in St. Lucia, The 2014 Digicel St. Lucia Triathlon.
Triathlons are among the world’s fastest growing sporting events attracting large numbers of participants. The 2014 Digicel St. Lucia Triathlon encompasses the sporting disciplines of swimming, cycling and running and is today expected to accommodate 200 athletes together with health and sporting enthusiasts of varying levels of fitness from around the world.
“The 2014 Digicel St. Lucia Triathlon affords Digicel yet another opportunity to demonstrate its unwavering commitment to the development of youth and sports in St Lucia. Partaking in such an event requires much preparation and great discipline of the mind and body. We at Digicel commend all participants on their commitment and on a job well done in ensuring that they are prepared and able to participate in this year’s triathlon. Digicel recognizes that hosting an event of this magnitude requires detailed planning, implementation of technical and logistical activities and is more than happy to provide “Human Race”, the agency responsible for the triathlon, with the necessary support. Digicel will also power the telecommunications requirements of the triathlon by providing the mobile, data, broadband and business solution platforms needed to make the event a success,” said Digicel’s Public and Marketing Executive Sergin John Baptiste.
“Having Digicel on board as title sponsor is a fantastic endorsement of the event. The Digicel Brand philosophy “Be Extraordinary” fits perfectly with the sport of triathlon. It is a tough sport and shows people can do extraordinary things when they put their mind to it,” says Event Director John Lunt (who also organized the triathlon at the 2013 Olympic Games in London). John further adds “The distances are all achievable, the shortest - 200m swim, 3 mile bike and 1.5 mile run make it ideal for your first triathlon. We also have a number of children’s events and special needs activities. It’s a great honour to stage an event on the beautiful island of St. Lucia. For more details on the 2014 Digicel St. Lucia Triathlon please visit www.tristlucia.com. ”
Digicel’s Sergin John Baptiste (centre) with organizers of the 2014 Triathlon.