CPL T20 TOUR­NA­MENT IN­JECTS US$166 MIL­LION INTO THE CARIBBEAN RE­GION

The Star (St. Lucia) - - LOCAL -

Key find­ings in the re­port show: • In­cre­men­tal spend by re­gional and in­ter­na­tional fans to­talled US$47.4 mil­lion (ex­clud­ing ac­com­mo­da­tion and air­fares). • An es­ti­mated 217,176 re­gional and in­ter­na­tional spec­ta­tors watched CPL 2014 live. • The in­ter­na­tional TV au­di­ence in­creased to 65 mil­lion in 2014 from 36 mil­lion in 2013, with 29 broad­cast­ers from around the world air­ing the games live. • Over 21,500 in­ter­na­tional vis­i­tors (ap­prox­i­mately 10% of to­tal spec­ta­tors), at­tended CPL 2014, spend­ing US$7.9 mil­lion. • Thou­sands of new jobs were cre­ated in tourism and travel across the re­gion by CPL and more than 156,000 jobs pos­i­tively im­pacted. • The tour­na­ment’s high pro­file in­ter­na­tional broad­cast me­dia cam­paign (which en­cour­aged tourism in the re­gion) gen­er­ated US$4.47 mil­lion in ad­ver­tis­ing value.

Com­ment­ing on the find­ings, Caribbean Premier League CEO, Damien O’Dono­hoe, said, “Th­ese re­sults are fan­tas­tic and are a tes­ta­ment to CPL’s sig­nif­i­cance as an eco­nomic driver in the re­gion. While we have al­ways said that the Caribbean is with­out doubt the nat­u­ral home of T20 cricket, we are very proud to say that CPL is now a truly in­ter­na­tional event – ap­peal­ing to fans and play­ers from around the world – and one that the peo­ple of the Caribbean should be very proud of.

“With next year’s player line-ups close to be­ing an­nounced, we are very ex­cited by the prospect of smash­ing th­ese records in 2015 and fur­ther ce­ment­ing CPL’s po­si­tion as the most en­ter­tain­ing and ex­cit­ing cricket tour­na­ment in the world,” con­cluded O’Dono­hoe.

The study, con­ducted by SMG-In­sight/YouGov, one of the world’s lead­ing sports mea­sure­ment, re­search and anal­y­sis com­pa­nies, showed a break­out across each of the eight mar­kets as fol­lows: • • • • • • • •

Anew, in­de­pen­dent Eco­nomic Im­pact study re­vealed to­day that the Caribbean Premier League in­jected a mas­sive US$166 mil­lion into the re­gion’s econ­omy dur­ing the 2014 tour­na­ment – a sig­nif­i­cant in­crease of 58% on 2013.

Host coun­try for the fi­nals, St. Kitts and Ne­vis, reaped sig­nif­i­cant ben­e­fits with a whop­ping US$25.1 mil­lion in­vested in the lo­cal econ­omy – sec­ond only to Bar­ba­dos with US$28.7 mil­lion. Antigua and Bar­buda – US$13.8 mil­lion Bar­ba­dos – US$28.7 mil­lion Gre­nada – US$13.3 mil­lion Guyana – US$24.5 mil­lion Ja­maica – US$25.1 mil­lion St. Kitts and Ne­vis – US$26.3mil­lion St. Lu­cia – US$13.9 mil­lion Trinidad and Tobago – US$21.1 mil­lion

With an in­vest­ment of over US$25 mil­lion to date, the CPL is the world’s sec­ond big­gest T20 cricket tour­na­ment – be­hind the In­dian Premier League – and is set to con­tinue grow­ing in 2015 and beyond. CPL, in part­ner­ship with the West Indies Cricket Board (WICB) con­tin­ues to invest in the de­vel­op­ment of the game, pro­vid­ing op­por­tu­ni­ties for play­ers and fans to ac­cess world-class cricket in the Caribbean.

In or­der to gather ap­pro­pri­ate in­for­ma­tion to cal­cu­late the pro­jected To­tal Eco­nomic Im­pact of CPL on the Caribbean econ­omy, SMG-In­sight/YouGov hosted an on­line survey on http://cplt20.com/ where cricket fans could ac­cess an on­line ques­tion­naire. To in­cen­tivise par­tic­i­pa­tion in the survey, cricket fans had a chance to win an ex­clu­sive signed shirt; 1,809 re­spon­dents from across the Caribbean took part.

Fur­ther key find­ings of the SMG-In­sight/YouGov survey (2014): • 91.5% of re­spon­dents sur­veyed said they were “very in­ter­ested” in cricket and 70.4% said they were “very likely” to re­visit the area for leisure in the fu­ture based on their ex­pe­ri­ence of CPL T20. • 62% of re­spon­dents said that the CPL T20 tour­na­ment was “very im­por­tant” to the lo­cal Caribbean econ­omy. • CPL T20 has strong ap­peal to both men (65%) and women (35%) cricket fans and the big­gest fol­low­ing amongst those sur­veyed was be­tween the ages of 25 and 34. • Do­mes­tic spec­ta­tors sur­veyed said they spent on av­er­age US$53.25 and in­ter­na­tional spec­ta­tors said they spent US$138.45 per day.

The party came alive dur­ing this year’s CPL.

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