SLTB Tar­gets Caribbean Trav­ellers with a Se­ries of Mar­ket­ing Pro­mo­tions

The Star (St. Lucia) - - LOCAL -

The is­land's prin­ci­pal pro­mo­tions and mar­ket­ing agency, the Saint Lu­cia Tourist Board, con­tin­ues to build ex­cite­ment and spur in­ter­est in an at­tempt to fur­ther re­vi­tali­ize the Caribbean mar­ket.

The SLTB has just wrapped up its lat­est se­ries of pro­mo­tions in neigh­bour­ing Trinidad that cul­mi­nated with a grand ‘Saint Lu­cia Ex­posé' at one of the lead­ing malls in the twin is­land Repub­lic – Trincity Mall. In ad­di­tion to the mall pro­mo­tions, a me­dia blitz took place with mul­ti­ple in­ter­views to pro­mote the des­ti­na­tion on ra­dio and TV and a se­ries of sales calls to travel agents in the south of Trinidad.

Some eight Saint Lu­cian-based ho­tels part­nered with the Saint Lu­cia Tourist Board as part of the mar­ket­ing ex­trav­a­ganza held at the mall on Satur­day Novem­ber 29, 2014 be­tween the hours of 11am and 6pm. Work­ing along­side Trinida­dian-based travel agents, hun­dreds of con­sumers who at­tended the mar­ket­ing expo were of­fered the op­por­tu­nity to win sev­eral prizes as part of the pro­mo­tion.

In the end one lucky at­tendee, Genelle Bellille of Mt. St. George, Tobago walked away with the grand prize of a trip for two to ‘Sim­ply Beau­tify' Saint Lu­cia which in­cluded tick­ets for two on Caribbean Air­lines, two nights all-in­clu­sive stay for two at the Body Hol­i­day and com­pli­men­tary air­port trans­fers. The Body Hol­i­day and Caribbean Air­lines were the proud spon­sors of this grand prize.

Par­tic­i­pat­ing ho­tels in­cluded Marigot Bay Beach Club, The Body Hol­i­day, Bay Gar­dens Re­sorts, Smug­glers Cove, Al­ize Inn, Habi­tat Ter­race, Coco Palm and Co­conut Bay.

Head of Mar­ket­ing at the SLTB and Deputy Di­rec­tor of Tourism Tracey Warner-Arnold noted, “The lat­est pro­mo­tion, which also in­cludes ac­tiv­i­ties in Mar­tinique and Guade­loupe, is all part of the over­all mar­ket­ing strat­egy to con­tinue to gen­er­ate ar­rivals from the Caribbean mar­ket.” That mar­ket, ac­cord­ing to Warner-Arnold, “con­tin­ues to be a key mar­ket seg­ment for vis­i­tor ar­rivals to Saint Lu­cia. Th­ese strate­gic in­ter­ven­tions serve to ed­u­cate our Caribbean con­sumers who still travel to Saint Lu­cia and also to main­tain top of mind aware­ness in the mar­ket­place.”

A se­ries of sales calls was also done on the yacht­ing com­mu­nity in Mar­tinique with ma­rina of­fi­cials and boat char­ter com­pa­nies. The in­tent is to in­crease the num­ber of yacht calls in that mar­ket and pur­sue strate­gic part­ner­ships.

The Caribbean mar­ket rep­re­sents the third largest mar­ket seg­ment for the is­land bring­ing in an av­er­age of 58,000 stay-over ar­rivals an­nu­ally. Last year, that mar­ket grew by 8%. At the end of Septem­ber this year, Saint Lu­cia had al­ready wel­comed 42,000 Caribbean vis­i­tors, the largest per­cent­ages of whom were from Mar­tinique and Trinidad, re­spec­tively.

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