The Star (St. Lucia) - - LOCAL -

The Vieux Fort Pri­mary School grounds wel­comed over 100 chil­dren from the south, as KFC, in col­lab­o­ra­tion with Rhythm FM, Daher Broad­cast­ing Ser­vice (DBS), the Sal­va­tion Army and the Min­istry of So­cial Trans­for­ma­tion, played its part in shar­ing Christ­mas cheer by host­ing its first an­nual Chil­dren’s Christ­mas Toy Drive.

With the slo­gan “We’re bring­ing some sea­sonal cheer to un­der­priv­i­leged kids”, KFC launched the toy drive with the aim of bring­ing some much-needed joy to the chil­dren of Vieux Fort most af­fected by, and left vul­ner­a­ble after, the pas­sage of the 2013 Christ­mas trough. In its quest of ob­tain­ing this ob­jec­tive, the coun­try’s renowned quick ser­vice restau­rant in­vited mem­bers of the gen­eral pub­lic to be part of the ini­tia­tive by donat­ing toys and giv­ing a lit­tle back to the com­mu­nity. With the aid of some char­i­ta­ble cit­i­zens and also do­na­tions from par­tic­i­pat­ing cor­po­rate spon­sors, in­clud­ing M&C Drug­store, Fer­rands Ice Cream, Renwick and Company and S&S, KFC was proud to see the project be­come a re­al­ity.

The Christ­mas Toy Drive was held on Tues­day De­cem­ber 16 and hosted by MC Scady and per­son­al­i­ties from Blazin FM, Rhythm FM and DBS. Chil­dren from the com­mu­nity of Bruceville were greeted by mem­bers of the Sal­va­tion Army and of­fi­cials of the Min­istry of So­cial Trans­for­ma­tion to the fun ac­tiv­ity, which also in­cluded a party for the young­sters.

The chil­dren were ex­cited to say the least, as they were treated to a much-needed good time and some en­ter­tain­ment. They rel­ished the op­por­tu­nity of be­ing part of the event as well as each other’s company, par­tic­i­pat­ing in the ac­tiv­i­ties planned and games pro­vided, in par­tic­u­lar the bouncy cas­tle.

Present at the toy drive was Mar­ket­ing Of­fi­cer for KFC Saint Lu­cia, Mrs. Deone Gard­ner, who was de­lighted that the ini­tia­tive was suc­cess­ful.

“This year is the first year we’ve done the toy drive with Rhythm FM and DBS and we ac­tu­ally ex­plored it last year but it didn’t quite work out. So we are very happy to ac­tu­ally see it come to fruition; to see th­ese chil­dren hav­ing a grand time, run­ning around, eat­ing their snacks and anx­iously await­ing their presents.

“Th­ese kids to­day were brought to­gether through the Sal­va­tion Army and the Min­istry of So­cial Trans­for­ma­tion, and I have been as­sured that they are ac­tu­ally af­fected di­rectly from the trough. There are also some chil­dren here who have been in dire sit­u­a­tions even be­fore the trough. So it’s been a rough year for them and we thought that ap­proach­ing the an­niver­sary of the Christ­mas trough, re­mem­ber­ing the event can be very trau­ma­tiz­ing. Giv­ing them a lit­tle some­thing fun, the op­por­tu­nity to be care­free and ex­cited about some­thing means a lot to th­ese chil­dren. And watch­ing them have so much fun just means a lot to us. We at KFC are re­ally proud of what we have done here to­day and look for­ward to do­ing it next year even big­ger and help­ing out more chil­dren.”

Mar­ket­ing Of­fi­cer for KFC Saint Lu­cia, Mrs. Deone Gard­ner, shares with the chil­dren of Vieux Fort the joy of


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