KFC HOSTS CHILDREN’S CHRISTMAS TOY DRIVE
The Vieux Fort Primary School grounds welcomed over 100 children from the south, as KFC, in collaboration with Rhythm FM, Daher Broadcasting Service (DBS), the Salvation Army and the Ministry of Social Transformation, played its part in sharing Christmas cheer by hosting its first annual Children’s Christmas Toy Drive.
With the slogan “We’re bringing some seasonal cheer to underprivileged kids”, KFC launched the toy drive with the aim of bringing some much-needed joy to the children of Vieux Fort most affected by, and left vulnerable after, the passage of the 2013 Christmas trough. In its quest of obtaining this objective, the country’s renowned quick service restaurant invited members of the general public to be part of the initiative by donating toys and giving a little back to the community. With the aid of some charitable citizens and also donations from participating corporate sponsors, including M&C Drugstore, Ferrands Ice Cream, Renwick and Company and S&S, KFC was proud to see the project become a reality.
The Christmas Toy Drive was held on Tuesday December 16 and hosted by MC Scady and personalities from Blazin FM, Rhythm FM and DBS. Children from the community of Bruceville were greeted by members of the Salvation Army and officials of the Ministry of Social Transformation to the fun activity, which also included a party for the youngsters.
The children were excited to say the least, as they were treated to a much-needed good time and some entertainment. They relished the opportunity of being part of the event as well as each other’s company, participating in the activities planned and games provided, in particular the bouncy castle.
Present at the toy drive was Marketing Officer for KFC Saint Lucia, Mrs. Deone Gardner, who was delighted that the initiative was successful.
“This year is the first year we’ve done the toy drive with Rhythm FM and DBS and we actually explored it last year but it didn’t quite work out. So we are very happy to actually see it come to fruition; to see these children having a grand time, running around, eating their snacks and anxiously awaiting their presents.
“These kids today were brought together through the Salvation Army and the Ministry of Social Transformation, and I have been assured that they are actually affected directly from the trough. There are also some children here who have been in dire situations even before the trough. So it’s been a rough year for them and we thought that approaching the anniversary of the Christmas trough, remembering the event can be very traumatizing. Giving them a little something fun, the opportunity to be carefree and excited about something means a lot to these children. And watching them have so much fun just means a lot to us. We at KFC are really proud of what we have done here today and look forward to doing it next year even bigger and helping out more children.”
Marketing Officer for KFC Saint Lucia, Mrs. Deone Gardner, shares with the children of Vieux Fort the joy of