NEW PART­NER­SHIP TO PRO­PEL CARIBBEAN FOOD AND BEV­ER­AGE SEC­TOR

The Star (St. Lucia) - - REGIONAL -

Re­newed hope for the re­gion’s agri­cul­tural sec­tor is on the hori­zon with the im­mi­nent an­nounce­ment of a global ini­tia­tive to trans­form the Caribbean’s food and bev­er­age in­dus­try.

The US-based Global Business In­no­va­tion Cor­po­ra­tion (GBIC), com­pris­ing business part­ners from the United States, the Caribbean and Brazil, will launch a “Caribbean Food Business In­no­va­tion Revo­lu­tion” in Port of Spain, Trinidad next week as the group aims to boost Caribbean economies through in­creased agri­cul­tural, agri-business and food and bev­er­age ex­ports.

With the help of ex­porTT Ltd., the Na­tional Ex­port Fa­cil­i­ta­tion Or­ga­ni­za­tion of Trinidad and Tobago, the launch will take place over break­fast at 7 a.m. on Tues­day, Jan­uary 13 at ex­porTT’s Head Of­fice, 151B Char­lotte Street in Port of Spain.

“We be­lieve the Caribbean food in­dus­try can be­come a world leader in pro­mot­ing in­no­va­tive business mod­els,” said GBIC di­rec­tor and spokesper­son for the ini­tia­tive, Dr. Basil Springer.

The re­gional man­age­ment con­sul­tant ex­plained that GBIC is propos­ing that the in­dus­try embrace a year­round ex­port driven thrust to com­ple­ment the gains al­ready achieved through other ini­tia­tives.

Over the past few months the GBIC team has been de­vel­op­ing the strat­egy, which is fo­cused on food de­sign, in­no­va­tion, shep­herd­ing and com­mu­ni­ca­tions, to help the re­gion’s man­u­fac­tur­ers pen­e­trate the global mar­ket­place.

“This Caribbean Food Business In­no­va­tion Revo­lu­tion is de­signed around a three-pronged, co­or­di­nated ap­proach: gov­ern­men­tal in­vest­ment in man­u­fac­tur­ers to boost eco­nomic growth; in­vest­ment by the business com­mu­nity in man­u­fac­tur­ers, aimed at en­hanc­ing prof­itabil­ity and com­mu­nity de­vel­op­ment; and the en­gage­ment of man­u­fac­tur­ers to support this in­cred­i­ble op­por­tu­nity,” Dr. Springer ex­plained.

The GBIC team also in­cludes US-based Guyanese-Amer­i­can Dr. Owen Car­ryl, a prod­uct and tech­nol­ogy de­vel­op­ment ex­ec­u­tive and in­no­va­tion strate­gist who pre­vi­ously served in ex­ec­u­tive lead­er­ship po­si­tions with Proc­ter & Gam­ble and Pepsi Co.

The Mex­ico-based Brazil­ian na­tive Diego Ruz­zarin, an in­dus­trial de­signer, leads GBIC’s food de­sign strat­egy, hav­ing birthed the food de­sign group at Pepsi Co. He sub­se­quently as­sisted the Brazil and Sin­ga­pore gov­ern­ments with their food and bev­er­age de­vel­op­ment thrusts.

US-based mar­ket­ing and pub­lic re­la­tions prac­ti­tioner Be­van Springer will man­age the com­mu­ni­ca­tions plat­form while Dr. Springer will spearhead shep­herd­ing ser­vices.

The team will be in Trinidad from Mon­day, Jan­uary 12 to Wed­nes­day, Jan­uary 14, 2015 to launch the ini­tia­tive.

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