THE CARIBBEAN MUSIC SUMMIT
Coca-Cola Head of Global Music Marketing, Joe Belliotti and Music Dealers CEO Eric Sheinkop will join over 500 global music executives, artists and brands at a three-day Entertainment Industry Confab focusing on the future of the music business
The Caribbean Music Summit, a three-day music and entertainment event will take place 1-3 February 2015 at the Hilton Barbados. Joe Belliotti and Eric Sheinkop, will be the keynote speakers.
Belliotti will join top executives from brands like Procter & Gamble and music leaders like Che Pope, President of G.O.O.D Music, a legendary producer/writer that collaborates with artists that include Kanye West, Mary J. Blige, 50 Cent, Jay-Z, Dr. Dre, Eminem, John Legend, as well as Tyler Perry’s music team to discuss the future of music, entertainment and brands in the 21st century from a global, pan-Caribbean and local level.
States Belliotti: “The Caribbean Music Summit provides a great opportunity to share insight into the global Coca-Cola music strategy, including how we work with artists, labels, platforms and partners to build our brands”.
In his role at CocaCola, Belliotti is charged with the creation of global music content, platforms, partnerships and strategies across all the company’s portfolio of brands, including recent initiatives like the 2014 FIFA World Cup campaign, as well as the company’s global strategic partnerships with Spotify and Music Dealers, to focus on the use of emerging artists across the Coca-Cola Company’s global portfolio.
“As the music industry adapts to an era of unprecedented change, the collaboration of CocaCola with emerging talent has provided artists with meaningful resources to develop their careers, hone their craft and share their art with new fans across the world,” said Eric Sheinkop. “This partnership adds tremendous value for the artist and the brand simultaneously.”