The Star (St. Lucia) - - LOCAL -

Coca-Cola Head of Global Mu­sic Mar­ket­ing, Joe Bel­liotti and Mu­sic Deal­ers CEO Eric Sheinkop will join over 500 global mu­sic ex­ec­u­tives, artists and brands at a three-day En­ter­tain­ment In­dus­try Con­fab fo­cus­ing on the fu­ture of the mu­sic busi­ness

The Caribbean Mu­sic Sum­mit, a three-day mu­sic and en­ter­tain­ment event will take place 1-3 Fe­bru­ary 2015 at the Hil­ton Bar­ba­dos. Joe Bel­liotti and Eric Sheinkop, will be the key­note speak­ers.

Bel­liotti will join top ex­ec­u­tives from brands like Proc­ter & Gam­ble and mu­sic lead­ers like Che Pope, Pres­i­dent of G.O.O.D Mu­sic, a leg­endary pro­ducer/writer that col­lab­o­rates with artists that in­clude Kanye West, Mary J. Blige, 50 Cent, Jay-Z, Dr. Dre, Eminem, John Leg­end, as well as Tyler Perry’s mu­sic team to dis­cuss the fu­ture of mu­sic, en­ter­tain­ment and brands in the 21st cen­tury from a global, pan-Caribbean and lo­cal level.

States Bel­liotti: “The Caribbean Mu­sic Sum­mit pro­vides a great op­por­tu­nity to share in­sight into the global Coca-Cola mu­sic strat­egy, in­clud­ing how we work with artists, la­bels, plat­forms and part­ners to build our brands”.

In his role at Co­caCola, Bel­liotti is charged with the cre­ation of global mu­sic con­tent, plat­forms, part­ner­ships and strate­gies across all the com­pany’s port­fo­lio of brands, in­clud­ing re­cent ini­tia­tives like the 2014 FIFA World Cup cam­paign, as well as the com­pany’s global strate­gic part­ner­ships with Spo­tify and Mu­sic Deal­ers, to fo­cus on the use of emerg­ing artists across the Coca-Cola Com­pany’s global port­fo­lio.

“As the mu­sic in­dus­try adapts to an era of un­prece­dented change, the col­lab­o­ra­tion of Co­caCola with emerg­ing tal­ent has pro­vided artists with mean­ing­ful re­sources to de­velop their ca­reers, hone their craft and share their art with new fans across the world,” said Eric Sheinkop. “This part­ner­ship adds tremen­dous value for the artist and the brand si­mul­ta­ne­ously.”

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