Pi­ton Beer set to thrill with a show of Na­tional Pride

The Star (St. Lucia) - - ENTERTAINMENT -

On Mon­day Fe­bru­ary 23, the Pi­geon Is­land Cause­way will be trans­formed for the first ever Pi­ton In­de­pen­dence Con­cert. In what can be dubbed an au­then­tic taste of Saint Lu­cian her­itage and flavour, Pi­ton Beer will cel­e­brate Saint Lu­cia’s 36th In­de­pen­dence an­niver­sary with an event high­light­ing all as­pects of Saint Lu­cian life.

In keep­ing with Pi­ton Beer’s mission since it burst on the mar­ket in 1992, the event was con­cep­tu­al­ized to arouse a sense of pa­tri­o­tism and na­tional pride in what is truly Saint Lu­cian. Pa­trons will be treated to and wowed by a typ­i­cal Saint Lu­cian vil­lage at­mos­phere with recre­ations of a home kitchen, the well-known cabawe, a mar­ket place and other scenes eas­ily iden­ti­fied as strictly Saint Lu­cian.

Ac­cord­ing to Pi­ton Beer’s Brand Manager, Rohan Lovence, “The con­cept of Pi­ton Beer came about to give per­sons a prod­uct that they could iden­tify with; some­thing that could be called Saint Lu­cian.” He also noted that “Pi­ton Beer has been stand­ing strong for so many years that this is some­thing we re­ally needed to do. Pi­ton is truly Saint Lu­cian; our In­de­pen­dence is all about be­ing Saint Lu­cian and this is some­thing that we re­ally wanted to high­light.”

The con­cert will throw the spot­light on some of the best and well-known lo­cal per­form­ers mixed in with up­com­ing artistes in­clud­ing Ted­dyson John, Mongstar, In­vader, Ken Hardy, Naomi Gran­di­son, Ashanti, Herb Black, Soca Ban­dit, Sur­bance, Mighty, Se­cret Band, African Roots, Kiedel Sonny and Dry-Bonz.

The cre­ative de­signs from Jaeylu De­signs will be in­fused dur­ing main stage per­for­mances along with the dy­namic com­bi­na­tion of the 2014 Power Soca Monarch Ezra ‘The Fun Ma­chine’ St Juste.

The Pi­ton In­de­pen­dence Con­cert is ex­pected to at­tract thou­sands of Saint Lu­cians to the iconic Pi­geon Is­land Cause­way to be a part of this one-of-a-kind event, never ex­pe­ri­enced be­fore in Saint Lu­cia. Pa­trons can also ex­pect ex­cit­ing, ad­di­tional fea­tures to be added in the days lead­ing up to the con­cert.

Left to Right: Jimmy Clavier of the CDF, Rohan Lovence Pi­ton Brand Manager, per­former Mongstar,

Dreina Fred­er­ick of the CDF, Thomas Leonce mar­ket­ing manager WLBL, Ty­rone Har­ris of the CDF.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.