The Star (St. Lucia) - - ENTERTAINMENT -

The first ever Soca Switch com­pe­ti­tion, an event that is ex­pected to open the “car­ni­val mu­sic” sea­son in Saint Lu­cia, will be held on Satur­day, April 25. Just4Fun Car­ni­val Band, the en­tity be­hind the event, says that it is seek­ing to de­velop the St. Lu­cian car­ni­val prod­uct by cre­at­ing a unique event to show­case St. Lu­cian artistes in the form of this “Soca Switch”.

There are two main rea­sons for this ven­ture, the or­ga­niz­ers say. Firstly, it is seen as a ve­hi­cle to get Saint Lu­cian artistes to re­lease their mu­sic early in the Saint Lu­cia car­ni­val sea­son. To that end, the event will be held on the last Satur­day in April, pre­vi­ously a sta­ple date for the launch of the Just4Fun Band which this year was launched on Jan­uary 31. Se­condly, it is ex­pected to pro­vide a pro­fes­sion­ally tele­vised pro­duc­tion fea­tur­ing Saint Lu­cian Soca mu­sic with the aim of get­ting it broad­cast across the re­gion.

“Soca Switch” which is backed by Dig­i­cel and Pi­ton Beer, will in­tro­duce a Soca com­pe­ti­tion in April at the height of Jazz sea­son. “By its very de­sign, artistes will have to re­lease new mu­sic to qual­ify for the cash and prizes as well as brag­ging rights that come with win­ning a com­pe­ti­tion,” a spokesper­son for the event says.

The Soca Switch com­pe­ti­tion is open to all Saint Lu­cian artistes based lo­cally and in­ter­na­tion­ally.

All power and groovy songs re­leased be­fore 10th April, 2015 will au­to­mat­i­cally re­ceive en­try into the com­pe­ti­tion for the St. Lu­cia 2015 car­ni­val sea­son. Re­leases should be sent to j4f­so­ prior to 10th April, 2015.

There will be no distinc­tion be­tween Groovy and Power Soca in the Soca Switch com­pe­ti­tion as it is one com­pe­ti­tion where one cham­pion will evolve.

The first wave of judg­ing will be done by a se­lected judg­ing com­mit­tee which con­sists of both lo­cal and in­ter­na­tional judges with var­i­ous back­grounds in­clud­ing, but not limited to, re­gional, in­ter­na­tional and lo­cal DJs, pro­duc­tion houses, writ­ers and a cross-sec­tion of St. Lu­cian car­ni­val en­thu­si­asts, with a shared vi­sion for the growth of St. Lu­cia car­ni­val. Ad­di­tion­ally, part of the judg­ing will be done via text and Face­book e-poll. Af­ter the first wave a to­tal of twenty songs will be se­lected.

The sec­ond wave of judg­ing will be done by a panel of judges to se­lect the qual­i­fy­ing ten songs which will go through to the com­pe­ti­tion on 25th April, 2015. All qual­i­fy­ing artistes will be no­ti­fied via email.

The third wave of judg­ing will be done on the night of the ac­tual Soca Switch com­pe­ti­tion, 25th April,2015. All ten suc­cess­ful artistes will per­form their qual­i­fy­ing song with any de­sired props along with a live band. An ap­pear­ance fee will be paid to the ten suc­cess­ful artistes.

At the end of the com­pe­ti­tion the best over­all per­former will be crowned the reign­ing Soca Switch cham­pion with over EC$10,000 in cash and prizes to be won.

The Soca Switch brand­ing.

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