GREATER GLOBAL REACH FOR SAINT LU­CIA JAZZ & ARTS FES­TI­VAL

The Star (St. Lucia) - - ENTERTAINMENT -

The ap­peal and reach of the in­ter­na­tion­ally ac­claimed Saint Lu­cia Jazz & Arts Fes­ti­val has been fur­ther broad­ened with a re­vised highly in­ter­ac­tive Mo­bile App.

Geared to­ward the tech savvy fes­ti­val pa­tron, the App af­fords smart­phone and tablet users with An­droid or IOS pow­ered ‘ON-THE-GO’ de­vices the abil­ity to view the com­plete fes­ti­val lineup, show dates and venues among other things.

Ad­di­tional App fea­tures in­clude artiste bios, pic­ture gal­leries, au­dio sam­ples and links to artistes’ mu­si­cal cat­a­logues and Saint Lu­cia Jazz & Arts Fes­ti­val news.

“As our Fes­ti­val prod­uct con­tin­ues to evolve, so has the man­ner in which we in­ter­act with the public. We’ve de­signed a global fes­ti­val, and now, we’re cater­ing to the global con­sumer,” says Tourism Direc­tor Louis Lewis.

With in­ter­ac­tive ac­counts cre­ated for the fes­ti­val on Face­book, Twit­ter, Instagram and YouTube, the ad­di­tion of the App is poised to be­come, in ad­di­tion to the mo­bile and tablet op­ti­mized web­site, a key com­po­nent of an im­pres­sive dig­i­tal mar­ket­ing push put forth by the Saint Lu­cia Tourist Board (SLTB). The Saint Lu­cia Jazz & Arts Fes­ti­val App is avail­able for free down­load via Google Play and the Ap­ple App Store.

Fol­low the Saint Lu­cia Jazz & Arts Fes­ti­val on Twit­ter and Instagram (@StLu­ci­a­jaz­zfest) and like their page on Face­book (www.Face­book.com/ Sain­tLu­ci­aJaz­zAndArt­sFes­ti­val)

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