Saint Lu­cia Con­tin­ues Record­Break­ing Tourism Growth in 2015

The Star (St. Lucia) - - LOCAL -

Hot on the heels of a record-break­ing 2014, vis­i­tor ar­rivals to Saint Lu­cia have in­creased by 14 per­cent in the first month of 2015. More than 31,500 vis­i­tors en­tered Saint Lu­cia, the largest num­ber the is­land has re­ceived dur­ing the month of Jan­uary, and siz­able ad­vance from the pre­vi­ous record of 28,220 ar­rivals in Jan­uary 2005.

The United States and Canada, Saint Lu­cia’s key source mar­kets, con­trib­uted the largest share of growth in Jan­uary with in­creases of 32 per­cent and 24 per­cent, re­spec­tively. Air­lift to Saint Lu­cia has grown over­all by 11 per­cent with the US mar­ket accountable for a 38 per­cent rise in seats and Canada show­ing a 44 per­cent in­crease.

“Cer­tainly, the ro­bust mar­ket­ing cam­paigns and tar­geted pro­mo­tional ac­tiv­i­ties by the Saint Lu­cia Tourist Board have con­trib­uted to grow­ing aware­ness of the is­land and the up­surge in ar­rivals,” said tourism direc­tor Louis Lewis. “The fore­cast for the year is point­ing to a con­tin­ued up­ward trend, es­pe­cially with the re­cent launch of two new cam­paigns: Saint Lu­cia Rocks This Sum­mer and Se San­nou to reach the Di­as­pora mar­ket.”

Saint Lu­cia Rocks This Sum­mer fea­tures free nights and sav­ings of up to 55 per­cent off room rates. On-is­land tour op­er­a­tors are of­fer­ing dis­counts on a range of ac­tiv­i­ties through­out the is­land, from cruis­ing through the rain for­est on zip lines to ex­plor­ing col­or­ful coral reefs. There are also spe­cial in­cen­tives for travel agents to earn free stays.

Mean­ing “our thing” in Cre­ole, Se San­nou is a ded­i­cated mar­ket­ing ini­tia­tive to reach the is­land’s Di­as­pora in North Amer­ica and the United King­dom. The pro­gram is de­signed to strengthen ties with the Di­as­pora com­mu­nity as a knowl­edge­able and valu­able re­source to show­case the is­land as a choice va­ca­tion des­ti­na­tion.

Ad­di­tional 2015 ini­tia­tives in­clude Saint Lu­cia Car­ni­val cel­e­brated in the months of June and July, Choco­late Her­itage Month in Au­gust, the an­nual “Love El­e­vated, Saint Lu­cia Wed­ding Sym­po­sium” in Septem­ber and Health and Well­ness month in Novem­ber.

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