The Star (St. Lucia) - - LOCAL -

Dig­i­cel and the Na­tional Bas­ket­ball As­so­ci­a­tion (NBA) an­nounced to­day a new mul­ti­year part­ner­ship that will de­liver live games and ex­ten­sive NBA pro­gram­ming to more than 30 Caribbean ter­ri­to­ries and make Dig­i­cel the Of­fi­cial Part­ner of the NBA in the re­gion.

Dig­i­cel Sports­Max will broad­cast up to 48 NBA regular-sea­son games and as many as eight play­off games each sea­son. The sports chan­nel will also of­fer fans con­tent-rich pro­gram­ming in­clud­ing the high­lights show ‘NBA Ac­tion,’ NBA TV, the league’s 24-hour chan­nel, and se­lect clas­sic games. The part­ner­ship will in­clude NBA broad­casts in Span­ish on the CDN Sports­Max chan­nel in the Do­mini­can Repub­lic.

By the 2015-16 NBA sea­son, Dig­i­cel will launch NBA.com/Caribbean, the first of­fi­cial NBA on­line des­ti­na­tion for Caribbean fans, which will of­fer ex­ten­sive and lo­calised NBA ed­i­to­rial and video con­tent. NBA.com/Caribbean will be the league’s 19th in­ter­na­tional web des­ti­na­tion.

“We are thrilled to be an­nounc­ing this deal with the NBA which is the per­fect ad­di­tion to our al­ready top-class line-up of sports pro­gram­ming,” said Dig­i­cel Sports­Max Pres­i­dent and CEO Olly McIn­tosh. “For fans, this is a real treat with Dig­i­cel Sports­Max bring­ing a true Caribbean feel to the pro­gram­ming and bas­ket­ball fans closer to court­side than ever be­fore.”

As part of the deal, the NBA, in part­ner­ship with Dig­i­cel Sports­Max par­ent com­pany, Dig­i­cel Group will also es­tab­lish a grass­roots devel­op­ment pro­gramme in the Caribbean, be­gin­ning with a tip-off event in 2015. NBA coaches, play­ers and leg­ends will par­tic­i­pate in the pro­gramme, shar­ing valu­able lessons that are use­ful both on and off the court and teach the core NBA val­ues to young fans of the sport. In ad­di­tion, the pro­gramme will give as­pir­ing young play­ers the op­por­tu­nity to get up close and per­sonal with the big stars of the NBA with train­ing clin­ics and games in the USA.

“We are ex­cited to bring our pas­sion­ate fans in the Caribbean more live games and con­tent through this new strate­gic part­ner­ship with Dig­i­cel,” said NBA Se­nior Vice Pres­i­dent, Latin Amer­ica Philippe Mog­gio. “Dig­i­cel is one of the Caribbean’s lead­ing op­er­a­tors, and its ex­ten­sive reach will give our fans more ways than ever to ex­pe­ri­ence the ex­cite­ment of our game.”

Since its launch in Ja­maica in 2001, Dig­i­cel has time and again demon­strated its com­mit­ment to mak­ing sports and sport stars more ac­ces­si­ble to its cus­tomers across the re­gion and fur­ther afield.

Dig­i­cel Play CEO, Caribbean, John Su­ranyi, said; “This land­mark new part­ner­ship with the NBA, cou­pled with our ac­qui­si­tion of Sports­Max last year – fur­ther ce­ments Dig­i­cel’s po­si­tion as the home of top sport­ing con­tent in the re­gion – and marks a sig­nif­i­cant step in our evo­lu­tion from a pure mo­bile op­er­a­tor to a to­tal com­mu­ni­ca­tions and en­ter­tain­ment provider.”

Along with the NBA rights, Dig­i­cel Sports­Max is the re­gional rights holder of pre­mium con­tent such as Bar­clays Pre­mier League, UEFA Cham­pi­ons League, The Women’s Ten­nis As­so­ci­a­tion, The Ashes, Australia and Eng­land cricket, IAAF Grand Prix Meets and more.

The ter­ri­to­ries in­cluded in the NBA part­ner­ship are An­guilla, An­tigua & Bar­buda, Aruba, Ba­hamas, Bar­ba­dos, Belize, Ber­muda, Bon­aire, Bri­tish Vir­gin Is­lands, Cay­man Is­lands, Cuba, Cu­ra­cao, Do­minica, Gre­nada, Guade­loupe, Guyana, Haiti, Ja­maica, Mar­tinique, Montser­rat, St. Lu­cia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vin­cent & The Gre­nadines, Suri­nam, Trinidad & Tobago, and Turks and Caicos.

For full broad­cast sched­ule, visit dig­icel­sports­max.com.

DIG­I­CEL Seals NBA Deal.

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