Dig­i­cel part­ners with XS Pro­duc­tions and Aqua Mele

The Star (St. Lucia) - - LOCAL -

In main­tain­ing its so­cial re­spon­si­bil­ity of back­ing and pro­mot­ing rich St. Lu­cian tra­di­tion, Dig­i­cel sup­ported the sev­en­teenth XS Pro­duc­tions An­nual Easter Kite-Fly­ing Fes­ti­val and Aqua Mele, both held at Pi­geon Is­land on Easter Sun­day and Mon­day.

The at­mos­phere was noth­ing but pure fam­ily fun and great com­pe­ti­tion. The Kite-Fly­ing Fes­ti­val con­cluded with Diane Wil­son as the adult over­all win­ner walk­ing away with a Dig­i­cel pack con­tain­ing a brand new Sam­sung Galaxy S5 smart­phone, power pack charger and more from Dig­i­cel.

The an­nual Easter Kite­Fly­ing Fes­ti­val, which is the long­est run­ning fam­ily out­door event on is­land, was held near The Land­ings un­der the theme “Kites on Cloud 9”. Scores of fam­i­lies and in­di­vid­u­als gath­ered as reg­is­tra­tion com­menced and the four fly­ing classes of com­pe­ti­tion were an­nounced - Ju­niors, Adults, Groups and the New Fly­ing Aces. The skies of Pi­geon Is­land came alive as kites such as “Green Fla­vor”, “Marie Alish”, ”Hulk”, “Missy” and “Soloist”, to name just a few, all soared to ‘Cloud 9’ . Com­pa­nies, fam­i­lies and kids all brought out their best tech­niques to en­sure that their mas­ter­pieces main­tained dom­i­nance as they grew in altitude on Easter Mon­day.

On the other op­po­site side, the perime­ter of Pi­geon Is­land Na­tional Land­mark was a to­tal buzz with Aqua Mele ac­tion. There was a Beach Vol­ley­ball com­pe­ti­tion, Small Goals, Go-Kart Rac­ing, Non-Mariners Race, food and packed live en­ter­tain­ment. It was noth­ing but nos­tal­gia for per­sons who re­mem­bered the ever fa­mous Aqua Ac­tion, as Aqua Mele sought to rein­vent the at­mos­phere.

Dig­i­cel’s Mar­ket­ing and Com­mu­ni­ca­tions Ex­ec­u­tive, Louise Vic­tor, in com­ment­ing on Dig­i­cel’s sup­port to the fes­ti­vals said, ‘Fes­ti­vals and ac­tiv­i­ties like Kite-Fly­ing and Aqua Mele have a unique place in the hearts of St. Lu­cian fam­i­lies and Dig­i­cel is ec­static to have been in­volved. The cre­ativ­ity and crafts­man­ship ex­hib­ited in the Kite-Fly­ing com­pe­ti­tion were all sim­ply ex­tra­or­di­nary. Aqua Mele was just as amaz­ing with fam­i­lies, friends and col­leagues not only en­joy­ing the ac­tion but ac­tu­ally par­tic­i­pat­ing in the var­i­ous sport­ing com­pe­ti­tions.”

Dig­i­cel’s so­cial com­mit­ment to St. Lu­cian cul­ture re­mains em­i­nent through the sup­port of com­mu­nity based ini­tia­tives.

The side­walks near the Bay­walk Mall in Rod­ney Bay were team­ing with ac­tiv­ity on Easter Mon­day April 6 when the School of Art and De­sign Saint Lu­cia hosted its third an­nual side­walk chalk art fes­ti­val.

Dozens of young peo­ple par­tic­i­pated in the event as they show­cased their work be­fore a large crowd of cu­ri­ous on­look­ers.

The ac­tiv­ity also fea­tured other forms of art such as face­paint­ing, car­i­ca­ture, por­trait drawing and stone paint­ing. ECFH Ltd., SUB­WAY, Domi­nos Pizza, Blue Wa­ters and LIME all con­trib­uted to the suc­cess of this year’s event. The School of Art and De­sign Saint Lu­cia opened in July 2011 and con­tin­ues to help in the devel­op­ment of young cre­ative per­sons.

For the love of art: this young lady gets right into it on the side­walk of the Bay­walk Mall.

(Pho­tos by Bill Mort­ley)

Ready for take off: One of the kites at the XS En­ergy

Kite-Fly­ing event (photo Jerry Ge­orge).

This lad was happy to show off his face­paint­ing.

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