The Star (St. Lucia) - - ENTERTAINMENT -

It is de­scribed as the “best party in the Caribbean” - a tagline that the Saint Lu­cia Jazz & Arts Fes­ti­val wears proudly in its be­jew­eled crown as one of the best fes­ti­vals in the world. And, among the many pre­cious gems of the fes­ti­val, now in its 24th year, is “Jazz on the Square” which has re­ceived as much ac­claim as the main­stage fes­ti­val events.

This year Heineken Beer, the orig­i­nal spon­sor of the Saint Lu­cia Jazz Fes­ti­val, is once again proud gold spon­sor and the of­fi­cial beer of the fes­ti­val. Heineken is also the pre­sent­ing spon­sor along with the Saint Lu­cia Tourist Board and Land­mark Events for Jazz on the Square, May 6-8, 2015.

The press launch for the event was held on Tues­day April 7 at the Derek Wal­cott Square, home of Jazz on the Square.

“The City of Cas­tries is ex­pected to come alive once again when the ig­ni­tion of the 2015 edi­tion of Jazz on the Square is switched on,” noted Gaius Harry, Heineken Brand Manager.

“Heineken Beer is proud to be a spon­sor of this event … col­lab­o­rat­ing with the Saint Lu­cia Tourist Board and Land­mark Events, to add a touch of pizazz and the el­e­ment of sur­prise, which Heineken is fa­mous for, at this year’s event. As a spon­sor, we are part­ner­ing with the or­ga­niz­ers to in­ject as much ex­cite­ment as we can, along­side the equally ex­cit­ing line-up, into this his­toric open space in the heart of the city,” Harry added.

Ac­cord­ing to the Heineken Brand Manager, the Saint Lu­cia Jazz & Arts Fes­ti­val is all about cre­at­ing a buy-in from the com­mu­nity at large through the nu­mer­ous fringe ac­tiv­i­ties, Jazz on The Square hav­ing grown into the cen­ter­piece of that move­ment. Th­ese free events, he says, bring to­gether all the el­e­ments re­quired to cre­ate the magic of a true fes­ti­val.

“Let us not for­get, too, the Heineken Beer Gar­den, which is a much sought-af­ter spot by lo­cals and re­turn­ing vis­i­tors, as sought-af­ter, I dare say, as the ex­cit­ing line-up it­self,” Harry stated. He went on to “tease” that in­deed Heineken had be­come the fuel run­ning through the veins of Jazz on the Square.

The 2015 line-up for Jazz on the Square will fea­ture Monty Maxwell, Ron­ald “Boo” Hink­son of Saint Lu­cia and Sonde of Cayenne on Wed­nes­day May 6. Day two of the event will see per­for­mances by Saint Lu­cia’s very own Humphrey Inglis & TMT, TFO which fea­tures a Bar­ba­dian sax­o­phon­ist and 19 year old songstress Kristen Walker, and Miguel Siso a cham­pion of the Venezue­lan cu­a­tro.

The third and fi­nal day will fea­ture the band Ken­son Hyp­polyte & Soul 2 Soul of Saint Lu­cia, which will in­clude vo­cal­ist Shayne Ross, De­ne­sha Mar­shal and Luke Fincher. Trinida­dian steel-pan vir­tu­oso Ken “Pro­fes­sor” Philmore will also take the stage as well as Zouk & The Gang from Guade­loupe.

Heineken be­lieves that for there to be any sus­tain­able growth in the Saint Lu­cia Jazz & Arts Fes­ti­val, events like th­ese are key and its sup­port is well placed in nur­tur­ing the skills of our peo­ple way be­yond the stage and even af­ter the last note has sounded.

Adrian Augier of Land­mark Events, in ac­knowl­edg­ing the sup­port of Heineken and other sup­port­ers, said on Tues­day that this was a trib­ute to the event which he saw as cen­tral to the fes­ti­val. “We can al­ways count on WLBL and Heineken to help get the fuel through the veins of the event and we are very ap­pre­cia­tive,” Augier said.

Other spon­sors of the 2015 Jazz on the Square, which runs from mid­day to 3 pm each day are RBC, KFC, LIME, Chair­man’s Re­serve and Duboulay’s Bot­tling.

For Heineken its pres­ence at Jazz on the Square will again in­clude ex­cit­ing pro­mo­tions and spe­cials and of. course, the sig­na­ture Heineken Beer Gar­den.

From l-r : Heineken Brand Manager Gaius Harry, Mrs Corliss Charles Sut­ton of RBTT/RBC, Louis Lewis Direc­tor of Tourism, Jac­inta James of Saint Lu­cia Dis­tillers, Ser­gin Joseph Mar­ket­ing Manager Saint Lu­cia Dis­tillers, Shar­lene Jn Bap­tiste LIME, and

Juanita St. Omer of Land­mark Events.

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